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Little Red Riding Hood

Agency Network: 
Published/Aired: 
April 2008
 Little Red Riding Hood

Description

Caption

Fight evil before it grows up.
Help us to stop mother to child AIDS transmission. All you need is 100 euro to save a life.

Advertising Agency: Saatchi & Saatchi, Rome, Italy
Creative Directors: Agostino Toscana, Guido Cornara
Art Director: Ignazio Morello
Copywriter: Massimo Caiati
Illustrator: Ignazio Morello
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Highest Rated

dcgroppo's picture

Italians.

dcgroppo
Activity Score 239
Other
R. Rinaldi's picture

Number 219

R. Rinaldi
Activity Score 686
Singapore
getconnected2001's picture

Like it!

getconnected2001
Activity Score 987
Art Director at New Delhi
Scubadome's picture

What?

Scubadome
Activity Score 62
esteb's picture

The line say a thing, the visual another, the body another again.
I'm a little confused.

esteb
Activity Score 673
art
dcgroppo's picture

Italians.

dcgroppo
Activity Score 239
Other
NatalieM's picture

I love the headline and the artwork, but it doesn't mesh well with the subject matter. This is definitely a serious topic not to be taken lightly.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Lip's picture
Lip
Activity Score 234
Mansoor Bhatti's picture

Its a good ad.

www.immb.info

Mansoor Bhatti
Activity Score 171
Art Director at Sr. Art Director/Group Head Lowe Mena Dubai |

www.immb.info

Alistair C.'s picture

not convincing.
the illustration is good, funny actually.
the idea is wrong... it's funny and cruel in the same time, the connection with aids transmission being forced.
the copy is... well, the translation could be better and "all you need is 100 euro to save a life" is really not needed.

Alistair C.
Activity Score 692
Copywriter
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