Also From This Campaign 4
Description
Print advertisement created by Ogilvy, Lithuania for Lithuanian Vodka, within the category: Alcoholic Drinks.
Where else in the world men have beards strong enough for the chicks to swing on?
Creative Directors: Dominykas Zilenas, Tomas Karpavicius
Art Director: Gytis Giniotis
Copywriters: Dominykas Zilenas, Dovile Filmanaviciute
Illustrator: Aurimas Sandaris
Putting the broken English aside, these headlines aren't nearly interesting enough to pull off a headline driven campaign.
It took two copywriters to make this campaign?
Sad news bro.
AD is cool.
Aspiring Copywriter, Improv Enthusiast.
Lithuania has never been a 'bearded' country. It hasn't that cultural legacy, like, say, Scandinavian or Provoslavic nations. So it's a make-believe that doesn't ring true. Vodka people want honesty, and this ain't it.
I like the look of this one, but how in the hell did two copywriters still manage to mess up the headline?
S: How many bearded copywriters does it take to ruin some copy?
W: Two!
Thisshowsucksthatswhyweareonit
To be fair, I'd do a similar botched job if I was asked to write an ad in Lithuanian. But then again, I'm not two copywriters. And I don't have a beard. :(
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