Round 1

Agency Network: 
March 2008

Print advertisment created by JWT, Australia for Listermint, within the category: Health.

Bad breath affects those closest to you.

Advertising Agency: JWT Sydney, Australia

Comments (22)

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troika02's picture
Activity Score 212

over exaggerated to me. funny though.

and i have to comment on the ad with the half naked lady...

Davosk's picture
Activity Score 4815

The other two are a campaign, this one is a different execution of the problem and too predictable which kills the humour. Ambulance and priest are funny.

Rog's picture
Activity Score 6080

I agree with the big fella here!
See it coming a mile off.
Besides, all their feet should be in the central, starting position.
How's life, mate?

>>>> That's not an ad. THIS is an ad.

noncynicaladguy's picture
Activity Score 39

I agree. Funny campaign though. Ambulance is great.

everartz's picture
Activity Score 7613

this is funny, but its really an exaggeration of an exaggeration!!!

| everartz |

krautland's picture
Activity Score 3216

that's kinda funny. nice work.

jazarah's picture
Activity Score 1262


niranjanhg's picture
Activity Score 211

The rest are all ware funny, although those were over exaggerated. But this one is really bad. They might be dreaming about the lady, thats why she won the game.Have a closer look at the match refery(the man with white& black, lying down on the flore, with the rest of the people)is looks like he is laughing.

thirty6chambers's picture
Activity Score 1464

they might be dreaming about the lady? what wacky world do you live in?

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

This ad is the best one in the campaign. No question.
The other two visual gags feel a tad forced because of the way they're actually showing those affected "reacting" to the situation. Whereas this one is only showing you the "aftermath" of such tragic incident. ; ) The best humor print advertisng (more often than not) will only show you what's ABOUT TO happen or what's JUST happened.

Also, normally (without sounding like a sexist jerk) I think of bad breath as a guy's problem. (Yep, I said it! A guy's problem!!!) So, this particlar execution feels unexpected. And simply funny as hell!
A ring card girl with a killer body, a killer smile and a killer breath... Why didn't I think of that?

topawers's picture
Activity Score 139

Done and contrived.

FlyingDogs's picture
Activity Score 968

Hahahahahahahaha!!! They fainted!

thirty6chambers's picture
Activity Score 1464

this is the best out of the 3!

mrtalented's picture
Activity Score 2171

according to the girl's action, this one can be deodorant ad as well.

LeeHarvey's picture
Activity Score 3045

My thought exactly, arms in the air. Still a very funny ad...

jungle boy's picture
jungle boy
Activity Score 196

that's what i was thinking!

dont great minds think alike?

iT-iS-i's picture
Activity Score 1721

All they needed was for the one opponent to be knocked by the others breath before the fight had been started, in that sense it would have been less obvious.

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

esslin's picture
Activity Score 30

i think this one would be perfect for Rexona deodorant.
very funny though!

exotic's picture
Activity Score 43

Good one.

nehasharma's picture
Activity Score 26

funny ;-)

nehasharma's picture
Activity Score 26

funny ;-)

BrownSugar's picture
Activity Score 104

this is a great ad, i should know i came up with the rexona version of it