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Agency Network: 
Published/Aired: 
March 2015
Description: 

Print advertisment created by JWT, Brazil for Listerine, within the category: Health.

Sometimes all you can do is smile.

Advertising Agency: JWT, São Paulo, Brazil
Chief Creative Officer: Ricardo John
Head of Art: Fábio Simões
Creative Directors: Erick Rosa
Copywriters: Bruno Pereira, Gabriel Morais
Art Directors: Robison Mattei, Pablo Lobo, Pedro Ricci
Illustrators: Pablo Lobo, Pedro Ricci
Graphic Producers: Flávio Schaefer, Flávio Colella

Comments (15)

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Highest Rated

Noswadizzle's picture
Noswadizzle
Activity Score 486

I will get pencils, but my points/opinions are still valid regardless of the number of pencils I have. Especially if people can comment pretty much anything and get one . Don't know how to say that without sounding rude, sorry.

Noswadizzle

Noswadizzle

Noswadizzle's picture
Noswadizzle
Activity Score 486

I like the idea; its a different take on mouthwash, instead of smelly breath is terrible and if you don't have white teeth you won't get a date. However, I think it needs a tweak. Maybe the tag line could incorporate how awkward smiles are just as bright.

As for this one's art direction; is the person suppose to be crosseyed? its slightly off putting.

Noswadizzle

Noswadizzle

bobafett's picture
bobafett
Activity Score 2322

i don't buy it you 11 pencils agency guy

Noswadizzle's picture
Noswadizzle
Activity Score 486

What do you mean? You don't like the ad or buy my opinion? Also, I am not at any agency.

Noswadizzle

Noswadizzle

ivan's picture
ivan

Pencils make a 'man' on AotW! ;)

Noswadizzle's picture
Noswadizzle
Activity Score 486

I will get pencils, but my points/opinions are still valid regardless of the number of pencils I have. Especially if people can comment pretty much anything and get one . Don't know how to say that without sounding rude, sorry.

Noswadizzle

Noswadizzle

shmoobuster311's picture
shmoobuster311
Activity Score 244

Maybe it's because my sense of humor's a bit dark but I think this is great great!

Ramat Ajala's picture
Ramat Ajala
Activity Score 794

This is so original!
I really love this series. And brazilians too...

kleenex's picture
kleenex
Activity Score 50200

This is good idea.

Pico1's picture
Pico1
Activity Score 54

Nice and simple.

Myself

T.'s picture
T.
Activity Score 1110

Feels like a very rough scamp to me. Kinda waiting for the real ad to pop up and make me smile.

What's your ad telling the consumer?

talkingisfree's picture
talkingisfree
Activity Score 2712

This is one of the freshest campaigns in a long time.

morse's picture
morse
Activity Score 18024

I like the naive art.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

elmarianchi's picture
elmarianchi
Activity Score 1253

nice

it's OK to have an opinion

Abdullah Atıf's picture
Abdullah Atıf
Activity Score 2

Simple, and easily relatable. Great!

Noswadizzle's picture
Noswadizzle
Activity Score 486

Still wondering about the cross-eyed person; intentional or not? Thoughts? Either way does it help or hinder the ad?

Noswadizzle

Noswadizzle

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