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Titanic

Campaign
Agency Network: 
Published/Aired: 
December 2011

Description

Print advertisement created by JWT, India for Listerine, within the category: Health.

Caption

No one follows bad breath.
Which is why you need Listerine. It fights germs that cause bad breath, plaque and gum problems.

Advertising Agency: JWT, Mumbai, India
Creative Director: Ram Jayaraman
Art Director: Abey Thomas Joy
Copywriter: Karan Parmar
Illustrator: Nilesh Naik
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Highest Rated

mertos's picture

nice.

mertos
Activity Score 904
Creative Director
mertos's picture

nice.

mertos
Activity Score 904
Creative Director
bobby666's picture

forced... not working... sorry fellas

bobby666
Activity Score 1460
RMG Connect, India
bembridge's picture

I can sees where they are trying to go with this... but agree with most of the comments that it just does not quite work.

I think part of the reason is that it is not very "clever" and is a bit forced, versus some of the more intriguing and engaging ideas. Maybe something that people can relate to more?

bembridge
Activity Score 72
J&J |

Gary Bembridge: Marketing & Travel Blogger, Podcaster and Consultant
http://www.tipsfortravellers.com http://www.twitter.com/garybembridge

pierrelastname's picture

far far away from the benefit of the product...

pierrelastname
Activity Score 2869
Copywriter
ace85le's picture

Classic case of attention (humor) vs. USPs.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

MicheleVirgilio's picture

illustrations are good but ad is not so powerfull

MicheleVirgilio
Activity Score 2617
everartz's picture

first of all, no one FOLLOWS bad breath didnt click! it feels weird.. besides i find the idea good but the example a little sad.

everartz
Activity Score 7613
Art Director |

| everartz |

andylefty's picture

Nope, it's not a logical argument.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
blyythe's picture

Uff... Daya haath tedha karke baya kaan pakadnewala concept hai.

blyythe
Activity Score 7
Copywriter at Marching Ants Advertising Pvt. Ltd.
kleenex's picture

I like the illustrations.

kleenex
Activity Score 52582
Web Designer/Developer
bate_palmas's picture

The problem is you could adapt this idea to virtually any product.

Example: 'No-one listens to a smelly guy. Use xxx deoderant.'

Or

No-one listtens to a guy who doesn't wear underwear. Wear this underwear.'

bate_palmas
Activity Score 1479
Michaelsmagic's picture

i prefer the chewing gum

Michaelsmagic
Activity Score 261
Where is the idea's picture

No one follows bad breath???

Where is the idea
Activity Score 707
Creative Director
mitali prasad's picture

what? what does it mean? doesn't makew sense guys,,,,,,noone follows bad breath....

mitali prasad
Activity Score 458
General Manager
fadirahhal's picture

hard work, nice draw, with wrong product

fadirahhal
Activity Score 235
Art Director at Emirates Hospital and CosmeSurge
mockingbird's picture

i liked it. a different way of expressing bad breath.

mockingbird
Activity Score 238
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