Agency Network: 
December 2009

Lipitor is a drug designed to lower bad cholesterol.

Print advertisment created by TBWA, Finland for Lipitor, within the category: Pharmaceutical.

For special patients. Lipitor

Advertising Agency: TBWA\PHS Helsinki, Finland
Creative Director: Mikko Torvinen
Art Director: Tuukka Tujula
Copywriter: Taro Korhonen
Typographer: Elisa Konttinen
Art Buyer: Kirsi Pärni
Photographer: Alexandra Klever
Account Director: Jussi Lindholm, Miska Rajasuo
Advertiser's Supervisor: Jaakko Viitala
Project Manager: Eija Hautaniemi

Comments (12)

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Dev Kumar's picture
Dev Kumar
Activity Score 834

Very nicely done...

morse's picture
Activity Score 18024

I fail to understand this ad.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sams's picture
Activity Score 28

I like this very much. very clever.

vidya.shankaran's picture
Activity Score 724

here the husband is the doctor since the photos and steth is on the other side of the table, and the lady is his wife and patient and since she is special to him he would prescribe only the best for her which is lipitor...

naseer's picture
Activity Score 57

it is OK... but not a winner

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Is it the same person in the portrait and sitting in front of us?

thenewguy's picture
Activity Score 127

Ah I get it now. So, what, if I'm not the doctor's wife, he's not going to give me Lipitor? Bah, just give me some Viagra then.

silvi's picture
Activity Score 4172

What´s the product for?

mgriff21's picture
Activity Score 592

I understand what these are trying to say. They work, but it doesn't seem as dramatic as it could be.

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

Me parece muy fácil lo del portarretratos.
Peor aún si para los dos avisos, utilizas prácticamente el mismo y en la misma posición.

Chief Creative Director Nexus BBDO

pitted prunes's picture
pitted prunes
Activity Score 216

some good work here. but i didnt understand it until i read the comments. but yea, maybe it jus me being slow.

aboughaly's picture
Activity Score 18

nice one but need to be more clear