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Agency Network: 
Published/Aired: 
December 2009
Description: 

Lipitor is a drug designed to lower bad cholesterol.

Print advertisment created by TBWA, Finland for Lipitor, within the category: Pharmaceutical.

For special patients. Lipitor

Advertising Agency: TBWA\PHS Helsinki, Finland
Creative Director: Mikko Torvinen
Art Director: Tuukka Tujula
Copywriter: Taro Korhonen
Typographer: Elisa Konttinen
Art Buyer: Kirsi Pärni
Photographer: Alexandra Klever
Account Director: Jussi Lindholm, Miska Rajasuo
Advertiser's Supervisor: Jaakko Viitala
Project Manager: Eija Hautaniemi

Comments (5)

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Highest Rated

KESHAV's picture
KESHAV
Activity Score 149

sensitive idea. good work

CopyRight's picture
CopyRight
Activity Score 713

not sure I'm getting this, isn't he supposed to be smiling in real life, not in the photo ?

KESHAV's picture
KESHAV
Activity Score 149

sensitive idea. good work

rolling.stone's picture
rolling.stone
Activity Score 2741

it could have worked well for Alzheimer too

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Guest's picture
Guest

I think this ads want to show that their patients are the special one for them. As you see, the doctor has a picture of him on his table.

Imran Suleman's picture
Imran Suleman
Activity Score 4

What does an Otoscope doing at a cardiologists desk? May be if they had a BP operates instead it would have been more relevant.

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