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Braai

Campaign
Agency Network: 
Published/Aired: 
June 2011

Description

Print advertisement created by Y&R, South Africa for Lion Matches, within the category: Personal Accessories.

Advertising Agency: Y&R Johannesburg, South Africa
Executive Creative Director: Liam Wielopolski
Creative Director: Ian Franks
Copywriter: Tj Njozela
Art Director: Cameron Billings, Steve Dirnberger
Creative Group Head: Anita Modi
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Highest Rated

NataliaLima's picture

That's the whole point, the guy is trying to start a conversation but he doesn't want to sound racist. Like the previous one didn't wanna sound like a loser.

NataliaLima
Activity Score 1380
Geimima's picture

NICE COPY, NICE ART

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

Felipe Ribeiro's picture

Did you guys really like the copy? I found it a bit racist. I mean, there are many other ways to create the same joke.

Felipe Ribeiro
Activity Score 40
Copywriter at G2 Brasil
NataliaLima's picture

That's the whole point, the guy is trying to start a conversation but he doesn't want to sound racist. Like the previous one didn't wanna sound like a loser.

NataliaLima
Activity Score 1380
brookjohnston's picture

Um...yeah, this is really racist. Loved the first two and the idea itself is great...but this one is tasteless.

brookjohnston
Activity Score 296
St. Lawrence College
Tommy G.'s picture

Not sold for a few sentences...kind of a grey zone I guess.

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
vidya.shankaran's picture

Bad .. and pathetic...out and out racist copy without making an attempt even to hide that fact..

vidya.shankaran
Activity Score 724
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