Description
Print advertisement created by Y&R, South Africa for Lion Matches, within the category: Personal Accessories.
Executive Creative Director: Liam Wielopolski
Creative Director: Ian Franks
Copywriter: Tj Njozela
Art Director: Cameron Billings, Steve Dirnberger
Creative Group Head: Anita Modi
Highest Rated
That's the whole point, the guy is trying to start a conversation but he doesn't want to sound racist. Like the previous one didn't wanna sound like a loser.
Did you guys really like the copy? I found it a bit racist. I mean, there are many other ways to create the same joke.
That's the whole point, the guy is trying to start a conversation but he doesn't want to sound racist. Like the previous one didn't wanna sound like a loser.
Um...yeah, this is really racist. Loved the first two and the idea itself is great...but this one is tasteless.
Not sold for a few sentences...kind of a grey zone I guess.
Bad .. and pathetic...out and out racist copy without making an attempt even to hide that fact..
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