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Dirty Mind, Lust

Campaign
Agency Network: 
Published/Aired: 
December 2012

Description

Print advertisement created by FCB, Brazil for Limppano, within the category: Health.

Caption

It just won’t clean the dirt within.

Advertising Agency: Giovanni+DraftFCB, Rio de Janeiro, Brazil
Creative Director: Felipe Rodrigues
Art Directors: Felipe Gomes, Thiago Di Gregório
Copywriters: Otto Pajunk, Daniel Japa, Felipe Rodrigues
Account Director: Gustavo Oliveira
Illustrator: Estúdio Ícone
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Highest Rated

Cacilds01's picture

Cacilds, its great!

Cacilds01
Activity Score 7
Spanky's picture

This has been done to death.

Spanky
Activity Score 4899
Other
jackmancer2017's picture

Indeed, and the slogan also leaves a bad taste behind - 'just' isn't the right word really - though this might be due translation. Amazing art, poor visual idea.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
haole's picture

amazing...brazil rocks...

haole
Activity Score 121
Art Director
hmaffia's picture

ok

hmaffia
Activity Score 746
Copywriter at Universidade de Brasila |

http://heliomaffia.com.br

themoralist's picture

I think it's the same angle, but you can't even begin to compare the two ideas. Not to mention the executions...

themoralist
Activity Score 26
jorgelafonseca's picture

Love the idea. Awesome art and nice copy. Congrats

jorgelafonseca
Activity Score 12
ErickStow's picture

Absolutely brilliant.

ErickStow
Activity Score 69
Graphic Designer at Graduated Texas Tech University
ArzuBusiness's picture

Kind of freaks me out a bit, but, I can see why people like it. Definitely looks like a piece from Brazil. Looks great. Cheers.

ArzuBusiness
Activity Score 7
Art Director at Ogilvy & Mather |

- ArzuBusiness

PetrucciaLaurent's picture

Amazing!

And I love the honesty of these guys...I just hope that none of them is married! lol

PetrucciaLaurent
Activity Score 13
sold's picture

wow, i never ever knew that men have dirt minds
this is realy new for me, a fresh aproach indeed

seriously:
artwork ROCKS
idea just ok
and argument is a HUGE cliche

common example of work that was save by the production (artwork in this case)
and the angle it is the same of that link from Eduquadra, i have a guess: they saw that one before and WOW, I HAVE AN IDEA.

this is why: we are too much inspired by ourselves

sold
Activity Score 3305
Copywriter
Gumba's picture

Master Piece!

Gumba
Activity Score 31
Art Director at Estagiario de Direcao de Arte
Spanky's picture

I love how these went from three stars yesterday to nine stars today. And how other ads posted at the same time have four or five votes, while these have 40. Looks like someone has been creating fake accounts to vote on their own work.

Also, they're still a ripoff of previous campaigns.

Spanky
Activity Score 4899
Other
kleenex's picture

Awesome art.

kleenex
Activity Score 51078
Web Designer/Developer
Cacilds01's picture

Cacilds, its great!

Cacilds01
Activity Score 7
Creative.One's picture

I like it at all.
Clever ad with good copy/art ;)

Creative.One
Activity Score 21
botelho_rj's picture
botelho_rj
Activity Score 60
General Manager
ankitadv's picture

nice creative ad and color idea also good

ankitadv
Activity Score 818
my mind bursts's picture

I don,'t see how it appeals to an audience that would buy the product.

my mind bursts
Activity Score 94
Producer/Director
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