Agency Network: 
January 2010
LILT Print Ad -  Checklist


Print advertisement created by TBWA, Italy for LILT, within the category: Public Interest, NGO.


Did you wash your hands after taking the mail?
Did you choose a password containing
At least 15 numbers and 17 letters?
Did you turn off the gas? Are you sure of it?
Did you call your son at least 4 times?
Did you go back to check if you locked the car?
Did you remember to move the thesaurus dictionary slightly to the left?
Did you kill off all the mites hidden in your home?
And what did you do against cancer?
Book a checkup in our ambulatories. Early diagnosis con save your life.

Advertising Agency: TBWA/ITALIA, Milan, Italy
Executive Creative Director: Paul Wauters
Copywriter: Anna Palamà, Gabriele Caeti
Art Director: Cristina Baccelli, Rossana Tocchi
Design: H-57
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brandingworthspreading's picture

The retro look makes it more attractive. You want to know what it says... Good one

Activity Score 648
Copywriter at |

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silvi's picture

I think retro look doesn´t have sense in this case.

Activity Score 4172
WillyLatasa's picture

Agree with Silvi. Like the idea, not so much the execution.

Activity Score 616
Art Director at |

"Bright ideas bring better results"

cop's picture

bad idea, nice execution

Activity Score 18
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