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Out of this world, 1

Campaign
Agency Network: 
Published/Aired: 
March 2010

Description

Print advertisement created by Elephant, Egypt for Lika Gum, within the category: Confectionery, Snacks.

Advertising Agency: Elephant, Cairo, Egypt
Creative Directors: Maged Nassar
Art Directors: Maged Nassar, Montasser Khalil
Copywriters: Ali Ali
Photographer: Ali Ali
Advertiser’s Supervisor: Amr Fendi
Account Supervisor: Mohab Mamdouh
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bad astronaut's picture

I like!

bad astronaut
Activity Score 544
logansrun's picture

creepy awesome concept!

logansrun
Activity Score 8
The Creative Circus
Shawali's picture

Mmmh, it's bit forced... You should be able to see some light through the bubble gum, and looking at the logo, dark and gloomy doesn't seem to be the right tone.

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Shawali's picture

Mmmh, it's a little bit forced... You should be able to see some light through the bubble gum, and looking at the logo, dark and gloomy doesn't seem to be the right tone.

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

lavozdelprocer's picture

Good one, i don't agree with Shawali when he says that we should see some light through the bubble gum, that would totally kill the idea.

lavozdelprocer
Activity Score 19
Creative Director
J Designer's picture

I like this one the most.

J Designer
Activity Score 2420
Graphic Designer at Click Clack
thaistylez's picture

cool !

thaistylez
Activity Score 224
Burapha University
tirthomitro's picture

i mean... guys gimme' sum o' the stuff u smokin'!!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

premc's picture

8.5/10

like the thought !!

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

xcreativity's picture

good art

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

Phil Lestino's picture

Wheres the gum, all I can see is a mutant ;-)

Phil Lestino
Activity Score 1684
vinoth's picture

me too...

I guess kids are the tgt for this pdt. I dont think this ad will attract kids... then wats the point in doin?

vinoth
Activity Score 48
Marketing Manager
kurtberengeiger's picture

Congrats to the team.

kurtberengeiger
Activity Score 7323
Copywriter
adlogic.india's picture

i liked the art, it looks different...

adlogic.india
Activity Score 55
Graphic Designer at hyderabad-india
smartbox's picture

I love this approach! Awesome

smartbox
Activity Score 177
shortafella's picture

this is just GREAT! congrats!

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

velle's picture

this kind of creative process for print is the most fun: just think up a weirdwhackycrazy/sexy/cool visual associated with the benefit (blowing bubbles), then get the copywriter to write a line for it.
this is really goood.

velle
Activity Score 1550
Copywriter
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