Lihom Print Advert By Ogilvy: Sushi

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Agency Network:

Ogilvy

Published/Aired:

November 2008

Posted:

February 12, 2009

Also From This Campaign 2

Lihom: Tray

See Full Campaign

Tags

Description

Print advertisement created by Ogilvy, South Korea for Lihom, within the category: House, Garden.

Caption

So good, you'll forget everything else.

Credits

Advertising Agency: Diamond Ogilvy, Seoul, Korea

Creative Director: Junho Jang

Art Directors: Hyunjun Choi, Yoori Ahn

Copywriters: Yunna Lee, Ron Thomson

Photographer: Yunhee Choi

Chief Creative Officer: Wain Choi

Feb 12, 2009 - 23:17

so simple. nice art direction.

Guest

Feb 12, 2009 - 23:31

much better than 'tray'.

Guest

Feb 13, 2009 - 6:50

Sorry guys...

Done, done and done.

Gold lion for the campaign in 2000 with Heinz, small chop and plate fill with Ketchup and 3 fries and plate fill with ketchup.

And this silver lion 2002.

http://www.netzkobold.com/uploads/pictures/heinz_tomato_ketchup.jpg

Try harder.

Guest

Feb 13, 2009 - 9:53

different idea. well done guys.

Guest

Feb 16, 2009 - 6:36

I insist...exact same idea. Private ad lesson for you :
1_Food with two ingredient.
2_One of the two ingredient who is originaly in bigger quantity.
3_Inversion with the product that is sold here because the product is relly good

EXACT same idea.

Once again : sorry, done, try again...

Guest

Feb 17, 2009 - 6:37

Similar, Not the Same.

Better execution, different cultural approach.

Guest

Feb 13, 2009 - 23:32

so~~~~~~ Goooooooooooooood!

Guest

Feb 13, 2009 - 23:57

That's a nice steamer!!

Blair Semenoff

Activity Score 651

TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention

Feb 17, 2009 - 6:35

Similar, Not the Same

Better Execution, Different Approach.

Guest

Feb 19, 2009 - 1:44

I am korea womam zzzz

Guest

Feb 19, 2009 - 2:04

I am korea girl

Guest

Feb 19, 2009 - 2:04

i wanna say ...simple light image represents image of rice succesfully. so i felt little bit more fresh even i have seen that idea often...

Guest

Feb 24, 2009 - 10:11

I like the visual here way better than the tray, but the line is not quite as successful in this execution. They haven't forgotten the other ingredients, just downsized them. Still, love the simplicity.

Guest

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