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Sushi

Campaign
Agency Network: 
Published/Aired: 
November 2008
Lihom Print Ad -  Sushi

Also From This Campaign 2

Description

Print advertisement created by Ogilvy, South Korea for Lihom, within the category: House, Garden.

Caption

So good, you'll forget everything else.

Advertising Agency: Diamond Ogilvy, Seoul, Korea
Creative Director: Junho Jang
Art Directors: Hyunjun Choi, Yoori Ahn
Copywriters: Yunna Lee, Ron Thomson
Photographer: Yunhee Choi
Chief Creative Officer: Wain Choi
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Guest's picture

so simple. nice art direction.

Guest
Guest's picture

much better than 'tray'.

Guest
Guest's picture

Sorry guys...

Done, done and done.

Gold lion for the campaign in 2000 with Heinz, small chop and plate fill with Ketchup and 3 fries and plate fill with ketchup.

And this silver lion 2002.

http://www.netzkobold.com/uploads/pictures/heinz_tomato_ketchup.jpg

Try harder.

Guest
Guest's picture

different idea. well done guys.

Guest
Guest's picture

I insist...exact same idea. Private ad lesson for you :
1_Food with two ingredient.
2_One of the two ingredient who is originaly in bigger quantity.
3_Inversion with the product that is sold here because the product is relly good

=

EXACT same idea.

Once again : sorry, done, try again...

Guest
Guest's picture

Similar, Not the Same.

Better execution, different cultural approach.

Guest
Guest's picture

so~~~~~~ Goooooooooooooood!

Guest
Blair Semenoff's picture

That's a nice steamer!!

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

Similar, Not the Same

Better Execution, Different Approach.

Guest
Guest's picture

I am korea womam zzzz

Guest
Guest's picture

I am korea girl

Guest
Guest's picture

i wanna say ...simple light image represents image of rice succesfully. so i felt little bit more fresh even i have seen that idea often...

Guest
Guest's picture

I like the visual here way better than the tray, but the line is not quite as successful in this execution. They haven't forgotten the other ingredients, just downsized them. Still, love the simplicity.

Guest
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