Agency Network: 
May 2009

Advertising Agency: Diamond Ogilvy, Seoul, Korea:

Print advertisment created by Ogilvy, South Korea for Lihom, within the category: Electronics, Technology.

The best is always to be envied.

Creative Director: Yeonjoo Shin
Art Directors: Kyungseop Shin, Seunghyun Byun
Copywriters: Andy Kim, Keunho Kim
Photographer: Byungki Gwok
Chief Creative Officer: Wain Choi

Comments (12)

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Guest's picture


Peterrr's picture
Activity Score 108

3 times the same.. rice...

alvinpck's picture
Activity Score 1467

The food is still raw...

Guest's picture

Me no understand.

valayamadvertising's picture
Activity Score 244

good ad - but combination only will work -

Guest's picture

nice work.

Guest's picture

This ad took way too long to understand.

Ads aren't meant to be examined they are supposed to grab your attention, first and foremost.
If there is a concept then it must be quite easy (within a millisecond) to grab.

Most consumers aren't art directors looking for that witty, clever revelation. They don't really give a sh*t.

Guest's picture

Um...Ivan...why do you not post my comments?

ivan's picture

I have no idea which were your comment. Maybe you should register so I can know who I am talking to. There can be many reasons why the system deleted your comment. Profanity, personal attack, spam, etc.

dearabby's picture
Activity Score 106

I agree with Guest | Sun, 2009-08-09 10:21. It took looking at the second ad in this series, as well as the comments, to figure out that the meat/seafood/poultry is pushing the rice off of the plate because it's jealous. The visual didn't make that super clear at first glance.

I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.

Harrison's picture
Activity Score 98

Welcome to 75% of these campaigns. They're mainly done for creativity. Joe public won't understand most of them.

dthlb72's picture
Activity Score 545

seems like the rice don't fit in with these dishes.... don't you think? rice is usually on it's own bowl or plate, and dishes are dishes'. you don't eat lobster with rice, don't you?... The idea seems lost, and also the creative team know nothing about food.....