Comments (21)

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Highest Rated

capywriter's picture
Activity Score 5509

Idea is nice, but I like the one with the flying saucer (linked one) more. Position of this beam is idd a bit 'unusual', but hey... you still get the idea...

Tinglow's picture
Activity Score 614

What is Mag-lite?

ivan's picture

It's a flashlight.

wkanaan's picture
Activity Score 483


sumbody's picture
Activity Score 134

very nice

JAGGY's picture
Activity Score 1382

I am not an art person. Can some art directors comment on the photoshopping of the light beam?
I like the idea.

Jaggy, MICA Ahmedabad

ManchuChanchu's picture
Activity Score 701

NICE n fresh!

ManchuChanchu's picture
Activity Score 701

ya light beam needs to done muuuuuuch better.

Ad Junkie At Large's picture
Ad Junkie At Large
Activity Score 554

i laughed , but it's the same concept as these, i dunno what came first

kalpesh78's picture
Activity Score 2578

I see what you mean.. sometimes none of these are first or last. 2 people in a population of 5 billion in the world can have the same idea. The sole reason why you can't copyright ideas. but i prefer the art on this one than the spaceship one.
The light does feel wierd.

ideas....30 minutes nahi toh free.

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

Where to start.

Seen this idea before, no news there. I really love a well executed cliché, but this ain't well done.

Ooh the photoshopping. For a start if the beam is coming from a ship shouldn't the light source be from a lower angle, and there's clearly daylight on the rocks, and there's daylight hitting the house from the other side and why isn't night if your using a flashlight.

This a typical victim of trying to cobble together an idea from stock pictures, had it been a commisioned piece it may have been beautiful, I could go on, and on but I think I just did. Lol.

capywriter's picture
Activity Score 5509

Idea is nice, but I like the one with the flying saucer (linked one) more. Position of this beam is idd a bit 'unusual', but hey... you still get the idea...

adrianapr's picture
Activity Score 1254

this is very good. i don't see al the flaws some people are pointing out in the photoshop job (i'm not saying they're not there, just saying i'm not seeing them).

the flying saucer is very cool too, i don't know which came first and i like both of them.

Demo's picture
Activity Score 5

A nice work. On the photoshopping i think it needs a little bit of more work. I think the scale of the lighthouse don't fit, am i correct?. If natural light come from backwards the light house must be reflected in water too (a very long reflecttion).

Muela's picture
Activity Score 126


Davosk's picture
Activity Score 4815

I haven't seen it before, this is nice because it's the first time I've seen it.

Enas's picture
Activity Score 741

the light beam photoshop is horrible

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

amsterdam73's picture
Activity Score 374

I'm not an art director but even I see that the lightbeam should also go beyond the lighthouse. This is because the lightbeam of a Mag-lite is round and the lightgouse is rectangular. Also the angle is a little strange indeed.

But the idea is clear. Like it, as I do the one with the UFO (that one is even a bit better in my opinion).

jobo's picture
Activity Score 99

this is silly. How tall is the person holding the maglite?

Guest's picture

The ship could be just out of the shot. I think they took some creative licensee here. I agree the light should come from lower down but it that would make the ad so obvious. Nice ad. I prefer it to ufo.

Guest's picture

The ad was published early in 2007

Guest's picture

THE BOAT is very close... ahaha.... the question is how fast is it coming? (speed)