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Kateter's picture

no, no, no...

Kateter
Activity Score 2029
Copywriter
chikirom's picture

pfff!!!

chikirom
Activity Score 133
Creative Director |

Chikirom

Neilfrenchness's picture

Hahaha! So funny! Hail to funny ads!

Neilfrenchness
Activity Score 7
College
ricklongo's picture

Didn't get it.

ricklongo
Activity Score 1244
andypandy's picture

Please help me out with this one...

andypandy
Activity Score 14
Copywriter |

Andy L

XL's picture

If you're a small person, getting up on a ladder to change a light bulb is difficult, so the less you have to do it, the better.

Apparently.

Not that I think this is a good ad, though. But that's just how I read it.

XL
Activity Score 214
monicamexico's picture

What?

monicamexico
Activity Score 830
Flora A.'s picture

me gusta! I totally agree with the explanation. Let's have fun, guys. Thanks XL!

Flora A.
Activity Score 8
K Publicidad
Matt Sniper's picture

The old trick of using a dwarf! How new.

Matt Sniper
Activity Score 12
Own agency
Jet Propulsion Lab's picture

Any "how many midgets does it take to change a light bulb" jokes today?

Jet Propulsion Lab
Activity Score 10679
Copywriter
teenie's picture

Now THAT would have been a funny ad!!!

teenie
Activity Score 1894
Copywriter
Jet Propulsion Lab's picture

The answer is ten.

One to screw in the bulb, two to come up with the stupid idea, four to approve the stupid idea, one to shoot it and two to send it in to some advertising creative website.

Wake me up when it's over...

Jet Propulsion Lab
Activity Score 10679
Copywriter
Herman V's picture

It's missing something to be a good and understandable ad. Maybe the line could be different to help.

Herman V
Activity Score 4
Unemployee
xhp's picture

haha so little peopel are the aim of this ad ? :'( hm

xhp
Activity Score 543
Computer graphic designer |

xhpdesign.com

Morriz's picture

I know what's missing in this ad: more legs. LOL!!!!!

Morriz
Activity Score 3
Art Producer
Turibio's picture

First the headline is not clear. It should have said: Tired of changing lightbulbs all the time? or something like that. Let the visual do the work, or let the writing do the work - you can't have both competing for the reader's attention (Helmut Krone, art director extraordinaire).

Turibio
Activity Score 16
ADM Artwerk Bulgaria
Drew Ovard's picture

Everybody must have lost their minds. This is awful.

Drew Ovard
Activity Score 28
puppiepoppy's picture

Tasteless ad...

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

What the Hell2's picture

whta the point??????????????????????????

What the Hell2
Activity Score 25
art director
capywriter's picture

Crap! It's not more difficult for a dwarf to change a lightbulb... he just has to go a few steps higher? Stupid insight...

capywriter
Activity Score 5512
Copywriter at Freelance
Bpitaco's picture

Smile, you are in cannes shortlist :)

http://www.ccsp.com.br/novo/pop_pecas.php?id=25544

Bpitaco
Activity Score 4
in house
Sir Muddy Waters's picture

Not good one. Everybody can see that this little fellow is doing his job with no difficult. Maybe they're advertising a ladder for dwarfs.

Sir Muddy Waters
Activity Score 18
Music Artist
Bpitaco's picture

:)

Bpitaco
Activity Score 4
in house
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