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Stephanie

Campaign
Agency Network: 
Published/Aired: 
March 2011

Description

Print advertisement created by Y&R, Peru for Liga Contra el Cancer, within the category: Public Interest, NGO.

Caption

Obey your instinct.
Protect yourself against skin cancer.

Advertising Agency: Y&R, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Daniel de León
Art Director: Renzo Vásquez
Agency Producer: Malena Mellado
Account Supervisor: Manuel Ahumada
Photographer: Luis Miguel Otayza
Retoucher: Frank Delgado
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luispiter's picture

nice... good idea

luispiter
Activity Score 2756
comunication
thedesignaddict's picture

I like the photography and art direction.

thedesignaddict
Activity Score 5403
Art Director at Freelance
ruchira's picture

very nice

ruchira
Activity Score 27
hyderabad
Rabubi's picture

I think the thought is flawed. Your instinct is to protect your eyes, not your skin.

Rabubi
Activity Score 560
Copywriter
mockingbird's picture

great campaign!

mockingbird
Activity Score 238
chaddy velasco's picture

A B and C's are there. Attention, Branding, Communication. Great Work!

chaddy velasco
Activity Score 95
University of Santo Tomas
Nasheet's picture

abstract

Nasheet
Activity Score 87
Art Director at Ogilvy & Mather, New Delhi
arun mahato.'s picture

this isn,t abstract ...this is direct

arun mahato.
Activity Score 6
Graphic Designer at V.I.C AGARPARA
Nasheet's picture

kuch zyada hi direct he

Nasheet
Activity Score 87
Art Director at Ogilvy & Mather, New Delhi
Davirus's picture

"kuch zyada hi direct he"

... just talking about being abstract.

Davirus
Activity Score 44
Valladolid, Yucatan. México |

[ ❤ ] www.davirus.mx

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