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Paula

Campaign
Agency Network: 
Published/Aired: 
March 2011

Description

Print advertisement created by Y&R, Peru for Liga Contra el Cancer, within the category: Public Interest, NGO.

Caption

Obey your instinct.
Protect yourself against skin cancer.

Advertising Agency: Y&R, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Daniel de León
Art Director: Renzo Vásquez
Agency Producer: Malena Mellado
Account Supervisor: Manuel Ahumada
Photographer: Luis Miguel Otayza
Retoucher: Frank Delgado
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Shawali's picture

What you call instinct, i call reflex.

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

SuperAndrew's picture

I agree Shawali

SuperAndrew
Activity Score 99
Art Director
luispiter's picture

i like it... nice

luispiter
Activity Score 2756
comunication
Nude Copy's picture

Ok now you are showing the picture of a girl who by reflex gifted to her made a gesture against the sun rays and saying its instinct and asking the audience to protect themselves against cancer. how exactly do u expect them to do it. hit it with a baseball bat when it comes?

Nude Copy
Activity Score 1054
Copywriter at India
shahidali's picture

Well, it seems that the sun on the eye is the problem. Doesn't correlate with the cause of cancer.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

dani_boi's picture

Very nice!

dani_boi
Activity Score 166
Copywriter at Young & Rubicam Paris |

www.daniellobaton.com

dadada's picture

wich instinct? how might i protect myself?

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

TommyO's picture

Very good.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

maayan poplavsky's picture

duz pua

maayan poplavsky
Activity Score 51
salvarredy's picture

Muy bueno! !

salvarredy
Activity Score 354
Photographer at Juan Salvarredy Photographer / Aloha Photo School |

SALVA.

www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain

ffffffwhat's picture

Nice insight. Bit of a translation issue there (like others said, reflex vs. instinct). Like 'm.

ffffffwhat
Activity Score 261
Art Director
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