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Fat guy and miss

Campaign
Agency Network: 
Published/Aired: 
November 2012

Description

Print advertisement created by Change, France for Life Transplant Foundation, within the category: Public Interest, NGO.

Caption

You never know who ends up giving, and who ends up receiving.
Organ donation
We're all ready to benefit, but would you be ready to give ?
In 2011, more than 16 371 patients were on the waiting list for only 1572 donors.
To receive, you have to give.
Life Transplant Foundation

Advertising Agency: Change, France
Creative Director: Hugues Pinguet
Art Director: Jeremy Ayad
Copywriter: Arnaud Lebacquer
Photographer: Geoffroy de Boismenu
Art buyer: Marie-Caroline Hiele
Retouching: Marco Giani, François Brochenin / Janvier
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pierrelastname's picture

very bad, sorry guys.

pierrelastname
Activity Score 2869
Copywriter
mercedes's picture

Change the agency

mercedes
Activity Score 181
drunk dave's picture

you're obviously a student who doesn't see the potential in the idea. this is great opportunity to create that conflict of interest, but the execution has let it down.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
beau_design's picture

This campaign is a total disaster. The idea is absolutely shitty, the characters are all clichés and the retoucher should clearly look for another job.

beau_design
Activity Score 62
helvet.lang's picture

there's no insight here... What's the "consumer" benefit when seing that ?

helvet.lang
Activity Score 152
Copywriter |

the ad which wasn't there

Marcupolo's picture

poor concept, poor art, poor campaign. Sorry.

Marcupolo
Activity Score 206
Creative Director
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