Fat guy and miss

Agency Network: 
November 2012

Print advertisment created by Change, France for Life Transplant Foundation, within the category: Public Interest, NGO.

You never know who ends up giving, and who ends up receiving.
Organ donation
We're all ready to benefit, but would you be ready to give ?
In 2011, more than 16 371 patients were on the waiting list for only 1572 donors.
To receive, you have to give.
Life Transplant Foundation

Advertising Agency: Change, France
Creative Director: Hugues Pinguet
Art Director: Jeremy Ayad
Copywriter: Arnaud Lebacquer
Photographer: Geoffroy de Boismenu
Art buyer: Marie-Caroline Hiele
Retouching: Marco Giani, François Brochenin / Janvier

Comments (6)

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pierrelastname's picture
Activity Score 2869

very bad, sorry guys.

mercedes's picture
Activity Score 181

Change the agency

drunk dave's picture
drunk dave
Activity Score 1066

you're obviously a student who doesn't see the potential in the idea. this is great opportunity to create that conflict of interest, but the execution has let it down.

beau_design's picture
Activity Score 62

This campaign is a total disaster. The idea is absolutely shitty, the characters are all clichés and the retoucher should clearly look for another job.

helvet.lang's picture
Activity Score 152

there's no insight here... What's the "consumer" benefit when seing that ?

the ad which wasn't there

Marcupolo's picture
Activity Score 206

poor concept, poor art, poor campaign. Sorry.