Advertisement

Spot The Difference

Agency Network: 
Published/Aired: 
June 2015
Lidl Print Ad -  Spot The Difference

Description

Did you spot the differences? In the bottom picture, the family is enjoying a meal bought at Lidl. The potatoes are only 46p per 1kg. The full roast chicken is only £2.15 per kg. The broccoli is only 13p per 100g. The Simply Fizzy Spring Water is only 17p per 2l. The green beans are only 40p per 100g. The food in the picture above is from another major supermarket and costs considerably more. Isn't it time you visited ShopaLidlSmarter.co.uk?

Print advertisement created by TBWA, United Kingdom for Lidl, within the category: Retail Services.

Advertising Agency: TBWA, London, UK
Creative Director: Jeremy Carr
Art Director: Simon Morris
Copywriter: Dean Webb
Illustration: Demon
Account Director: David Owen
Log in or register to post comments

Highest Rated

damnson's picture

I only spotted a weak idea.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

damnson's picture

I only spotted a weak idea.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

I can agree with you to a point on this.. Concept is not that bad.

kleenex
Activity Score 52582
Web Designer/Developer
A's picture

Old iDea.But nice art.Can't imagine mothers turning it upside down to read the copy,tho.

A
Activity Score 259
Producer/Director |

U r wot u is

Sarin's picture

Does it need to turn upside down? Give me a break man, copy already small enough.

Sarin
Activity Score 342
Graphic Designer at Chulalongkorn |

Don't question it. Just let it roll over you.

Advertisement