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Published/Aired: 
February 2009
Libreria Pocho Print Ad -  Ratzinger

Description

Print advertisement created by Amen, Uruguay for Libreria Pocho, within the category: Retail Services.

Caption

Your books change, so do you.

Advertising Agency: AMÉN, Montevideo, Uruguay
Creative Director: Nacho Vallejo
Art Director: Alfonso Ponce de León
Copywriter: Juampi Steneri
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sirvan's picture

There's a great idea here... I just don't know if it had to be as incendiary as this particular execution.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Carlos Garcia's picture

Good idea. Execution... well, it just doesn't seem right.

Carlos Garcia
Activity Score 847
Copywriter at Zwela |

CG

Guest's picture

Shangrila de Idea 3?

Guest
Guest's picture

test drive

Guest
picktokyo's picture

old idea, too old

picktokyo
Activity Score 1404
Copywriter at JWT
tridipnandi's picture

OLD IDEA

tridipnandi
Activity Score 220
Art Director at Lowe Lintas
Guest's picture

? han visto el leon de plata de 2008 ?
joder copia

Guest
theanc's picture

This kind of execution is very common theses days. Anyway it's a cool idea.

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

Guest's picture

me encantó...

Guest
Guest's picture

Ideas tomadas de otros hay miles, eso no quita la originalidad.

O será que veo una publi uruguaya por primera vez aqui?, jaja

Cierto, hay cientos de publis uruguayas muy, muy buenas, pero rara vez trascienden.

Se notó?, soy uruguayo y, más allá de lo bueno o no de esta publi, la librería es de las más reconocidas por la gente.

Guest
Guest's picture

sos uruguayo?

Guest
Guest's picture

Sos el dueño de la librería?
Sos pocho?

Guest
Guest's picture

Admito que un rato lo pensé, pero no recuerdo jamás haber escuchado a un uruguayo referirse a un aviso como "una publi"...

Se me hace una expresión más europea. No se. ¿Soy solo yo?

Guest
Guest's picture

copycat

Guest
federo's picture

I particulary like it

federo
Activity Score 781
advertising agency
ricklongo's picture

Good one. Clever, yet simple enough.

ricklongo
Activity Score 1244
Guest's picture

At first the thought seems interesting but when you come to think of it it´s retarded. And bashing on the pope is so 80´s.

Guest
LucasPS's picture

the six points go just for the concept, i think the hole execution idea its wrong. Why nacism, catolicism and marketing are fusioned to get the pope??? And in the case that would be wright its a bad thing to comunicate for a brand.

LucasPS
Activity Score 523
Copywriter at Bureau Creativo |

Todos somos ignorantes, pero no todos ignoramos lo mismo.

Guest's picture

I think you didn´t understand the main idea... I believe that they didn´t want to talk about the pope... they´re trying to say that people change along their lifes...

(sorry if my english is not good but Im a spanish speaker)

Guest
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