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Mouse

Campaign
Agency Network: 
Published/Aired: 
June 2008

Description

Print advertisement created by Euro RSCG, Colombia for LG, within the category: Electronics, Technology.

Advertising Agency: Euro RSCG, Colombia
Creative Director: Cruz Mujica
Art Director / Illustrator: Gustavo Mantilla
Copywriter: Jorge Villarreal
Photographer: Danilo Perdomo
Producer: Andrés Mejía
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ZZbottom's picture

Only this one works.

ZZbottom
Activity Score 111

zzbottom

NatalieM's picture

Agreed!

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

chikirom's picture

yes! only this one...and i like it!

chikirom
Activity Score 133
Creative Director |

Chikirom

brain123's picture

This one is funny, the other 2 are not. Maybe if they did it with a cucu bird clock... or something like that...

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
doworkson's picture

i dont get the message? is this thing so small it fits into stuff?

doworkson
Activity Score 242
Copywriter
B2B's picture

yes. very confusing on the first two and still not very successful on the third execution.

B2B
Activity Score 104
Copywriter
Heaven's picture

Los contactos de los tres prints se ven súper fake!!!! todo se ve muy "puesto".

Heaven
Activity Score 88

ssshingon!

StuartLittle's picture

The message that i got at first was that its so small to fit into a mouse hole, but then i got it, confusing visual, Agree with (Mr. brain123) idea or something else.

StuartLittle
Activity Score 466
Other
BFB's picture

So they ahd this one as the first of the campaign and then they didn't know how to continue it. The other two don't speak in the same language and it's a shame because they could have.

BFB
Activity Score 936
Copywriter
floydeepurple's picture

this could have been a really nice one-off. of course with a hundred times better execution.

floydeepurple
Activity Score 349
Copywriter
takyuz's picture

only this. this is great

takyuz
Activity Score 120
Creative Director
Wordnerd's picture

I don't like this campaign at all. why the hell should i get one? to stick in a mousehole? or a vase? come on! they could at least show it's small size in connection to a real benefit. and it's sound is completely missing here. for a product with such a clear message this campaign is horribly lazy

Wordnerd
Activity Score 6692
Copywriter
Dusan Zica's picture

only this one communicates.

Dusan Zica
Activity Score 116
Copywriter
Frits Harkema's picture

In Colombia, they treat mouses like friends. That's how it should be. In Europe, mouses and people are enemies. Why? This world is big enough for all of us.

Frits Harkema
Activity Score 713
Antwerpen
Marcela Cáceres's picture

jajajajajaja

Marcela Cáceres
Activity Score 108
Guest's picture

The only one that makes any sense, I still dont think the concept is exagerate enough,at least now u can Imagine tiny mice are using this as their entertainment, the ones in the shoe and case make me want to slit my wrists. WTF

Guest
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