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Michael Jackson

Campaign
Agency Network: 
Published/Aired: 
May 2010

Description

Print advertisement created by Y&R, Brazil for LG, within the category: Electronics, Technology.

Caption

Movies with just 2.9CM depth. LG infinita.

Advertising Agency: Y&R, São Paulo, Brazil
Executive Creative Director: Marco Versolato
Art Director: Leandro Hermann, Daniel Salles, Axel LEvay
Copywriter: Fábio Barbato
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hufflepoff's picture

Execution seems a bit too subtle...Perhaps I'm being over analytical.

hufflepoff
Activity Score 430
Art Director at shwing
capywriter's picture

nope

capywriter
Activity Score 5509
Copywriter at Freelance
akshaysrikar's picture

the TV is obviously cool. but the ad is too literal and doesn't make sense.

may be someone's thinking i'm an idea killer. but come on, am i supposed to watch something that thin. nope.

akshaysrikar
Activity Score 420
India
rolling.stone's picture

its subtle & nice

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

emd2k3's picture

Actually diminishes the effect of the product. I get the idea (the Avatar one works better visually)

Slim is nice, but picture quality trumps "slimness" for any tv product.

emd2k3
Activity Score 15
Art Director at GSW Worldwide
velle's picture

shouldve focused on the benefit: thinner tv, less bulk, more living space

velle
Activity Score 1550
Copywriter
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