Lacoste bag

Agency Network: 
April 2012

Additional credits:

Print advertisment created by Y&R, Brazil for LG, within the category: Electronics, Technology.

Clothes as clean as new ones.
LG washing machine with direct driver motor.

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Victor Sant'Anna, Jorge Iervolino
Art Director: Leandro Camara
Copywriter: Fabio Tedeschi
Illustrator: Marco Cezar
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Art Buyer: Monica Beretta
Illustrator: Marco Cezar
Account Managers: Valeria Ordonhez, Sandra Borges, Julia Altenhofen
Planners: Fernanda Flandoli, Joao Gabriel, Rafael Rossi
Media team: Gustavo Gaion, Gabriela Ben David
Client approval: Pablo Vidal

Comments (8)

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andylefty's picture
Activity Score 4535

I was a bit slow on this one. Not sure how much I like it as an image.

kleenex's picture
Activity Score 51044

I am not so sure this is going to sell the product that much.

Wordfruit's picture
Activity Score 1023

Doesn't any washing machine do a good job if the temperature etc are right?

This ad doesn't convince me there's anything special about this washing machine.

I'm guessing there's nothing special about the machine. But that doesn't mean you can't draw out a perceived benefit. I think you need to drill down to something more specific.

feysal's picture
Activity Score 2571

idea is abit ishy but the layout is not bad

groovy baby!

alecrespo's picture
Activity Score 157

nice campaign

denfilm's picture
Activity Score 406

I think it's not bad

EMV's picture
Activity Score 124

It works to me. Idea, concept and image very clear and simple.

ACreativeSpirit's picture
Activity Score 178

i don't know about everyone else but i tend to wash new clothe before i wear them... to me this is more about clothe will stay looking brand new no matter how many times you wash them

Always try to be unique even when forced to conform.