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Lacoste bag

Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

Additional credits:

Print advertisement created by Y&R, Brazil for LG, within the category: Electronics, Technology.

Caption

Clothes as clean as new ones.
LG washing machine with direct driver motor.

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Victor Sant'Anna, Jorge Iervolino
Art Director: Leandro Camara
Copywriter: Fabio Tedeschi
Illustrator: Marco Cezar
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Art Buyer: Monica Beretta
Illustrator: Marco Cezar
Account Managers: Valeria Ordonhez, Sandra Borges, Julia Altenhofen
Planners: Fernanda Flandoli, Joao Gabriel, Rafael Rossi
Media team: Gustavo Gaion, Gabriela Ben David
Client approval: Pablo Vidal
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andylefty's picture

I was a bit slow on this one. Not sure how much I like it as an image.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
kleenex's picture

I am not so sure this is going to sell the product that much.

kleenex
Activity Score 52582
Web Designer/Developer
Wordfruit's picture

Doesn't any washing machine do a good job if the temperature etc are right?

This ad doesn't convince me there's anything special about this washing machine.

I'm guessing there's nothing special about the machine. But that doesn't mean you can't draw out a perceived benefit. I think you need to drill down to something more specific.

Wordfruit
Activity Score 1023
feysal's picture

idea is abit ishy but the layout is not bad

feysal
Activity Score 2586
Art Director at Zilojo |

groovy baby!

alecrespo's picture

nice campaign

alecrespo
Activity Score 157
Art Director at 9mm
denfilm's picture

I think it's not bad

denfilm
Activity Score 406
Art Director at www.ministryfilm.com |

www.ministryfilm.com

EMV's picture

It works to me. Idea, concept and image very clear and simple.

EMV
Activity Score 124
Copywriter
ACreativeSpirit's picture

i don't know about everyone else but i tend to wash new clothe before i wear them... to me this is more about clothe will stay looking brand new no matter how many times you wash them

ACreativeSpirit
Activity Score 179
Creative Director |

Always try to be unique even when forced to conform.

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