Advertisement

Bedroom

Campaign
Agency Network: 
Published/Aired: 
April 2013

Description

Print advertisement created by Y&R, Brazil for LG, within the category: Electronics, Technology.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Officer: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela
Art Director: Guilherme Rácz
Copywriter: Lucas Casão
Illustrator: Malagueta
Log in or register to post comments

Highest Rated

brian.lu's picture

The visual really sucks you in. (hehehe)
A little confusing at first glance.. then discover the power-cord. --> Mystery solved. --> Instant reward. ==> Very effective.

BUT I don't think half of the people will remember what brand it was for, which is a huge problem. Could be solved with better logo placement and a good tagline.

brian.lu
Activity Score 257
Art Director at Lycée Ermesinde Mersch |

-Brian

tirthomitro's picture

wow!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Richius's picture

That's creative.

Richius
Activity Score 12
kleenex's picture

Can a Dyson even do that???

kleenex
Activity Score 52582
Web Designer/Developer
brian.lu's picture

The visual really sucks you in. (hehehe)
A little confusing at first glance.. then discover the power-cord. --> Mystery solved. --> Instant reward. ==> Very effective.

BUT I don't think half of the people will remember what brand it was for, which is a huge problem. Could be solved with better logo placement and a good tagline.

brian.lu
Activity Score 257
Art Director at Lycée Ermesinde Mersch |

-Brian

mr.x's picture

Awesome! The visual is really good. Perfect amount of cleverness. Not too clever/farfetched. Good job!

mr.x
Activity Score 998
Forsbergs Skola
Advertisement