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A new curved sensational discovery

Agency Network: 
Published/Aired: 
January 2014
LG Print Ad -  A new curved sensational discovery

Description

Print advertisement created by M&C Saatchi, Sweden for LG, within the category: Electronics, Technology.

Caption

stepped forward, gave us new perspectives and changed the world forever.
Now it's time to change perspectives again. Our new, curved LG OLED-TV will give you
a greater sense of realism and depth. A new perspective on TV as we know it.
When it's all possible, life's good.

Advertising Agency: M&C Saatchi Stockholm, Sweden
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Highest Rated

MrPotatoHead's picture

So so...

MrPotatoHead
Activity Score 529
Art Director
NY Belfry's picture

Not sure about this.

NY Belfry
Activity Score 1045
Other at City College of Technology
wizball1987's picture

Flat earth = flat panel display
Round earth = curved panel display

wizball1987
Activity Score 163
Creative Director
NY Belfry's picture

No, I get it, I was just unsure if it works.

NY Belfry
Activity Score 1045
Other at City College of Technology
macpics's picture

I think it's over-aimed...we talked about earth....EARTH not just a tiny detail of screen....

macpics
Activity Score 347
Photographer at 3D artist/Photographer
kleenex's picture

I say the TV idea is a gimmick. MAYBE it works when the TV is over 100 inches in size.

kleenex
Activity Score 51815
Web Designer/Developer
wizball1987's picture

The OLED TV is huge, trust me!

wizball1987
Activity Score 163
Creative Director
MrPotatoHead's picture

So so...

MrPotatoHead
Activity Score 529
Art Director
mr.x's picture

Decent ad. I'm guessing that the client wanted the red circle with the bland copy though. It's not adding anything, quite the opposite actually.

mr.x
Activity Score 998
Forsbergs Skola
VinnyLakselv's picture

The concept is very well developed. I like it, I am not sure about the Art Direction, but it worth because of the concept.

VinnyLakselv
Activity Score 110
Copywriter
fantasticman's picture

Great idea man!

fantasticman
Activity Score 8
nudge.'s picture

i think copy is normal art direction is bed and nice concept

nudge.
Activity Score 38
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