Also From This Campaign 10
Description
Print advertisement created by Dentsu, Canada for Lexus, within the category: Automotive.
Executive Creative Directors: Glen Hunt, Bill Parker
Creative Director: Glen Hunt
Copywriters: Bill Parker, Matt Williamson, Glen Hunt
Art Director: Boris Matas
Photographers: Nadav Kander, Stockland Martel
Production Manager: Gary Hutchinson
Typographer: Tom Cochrane
Account Supervisor: Scott Morden
too much copy is not in fashion. rest there is nothing to appreciate. 2/10. who have time to read this much. try something good.
ravi shanker
I like the copy. I really don't mind copy that's engaging in a typeface that's easy to read.
People who read will have time to read "that much"... If you think that a little bit more than half a page of copy in huge, easy-to-read typeface is "this much" copy, maybe you should read more...
Lorem Ipsum dolor sit amet...
Some copys are better than others but in the overall it's pretty good.
There is not such thing as long or short copy, there is goog and bad copy. Too much copy is out of fashion, please get serious.
You dont have time to read but you have time to read the comments on ads?
Very nice thought but how is a Lexus going to help me do any of this?
Excellent copy. Every word.
And who said " too much copy is out of fashion" ?
the others are ok. this is not. every line is a cliche. hallmark cards have better copy than this.
and 'pursue the moment' is kinda close to 'just do it', don't you think?
anyway, i can easily imagine this campaign as tv.
Right with you, deep-tracy.
Are these meant to be 'personal' small space classified ads?
The copy feel is generic, 'break free' (exactly, 'just do it!') diatribe.
The only ad that says it in this campaign does so with no copy at all.
"It's Mabo. It's land rights. It's the VIBE, your honour!"
>>>> That's not an ad. THIS is an ad.
Yep. I've seen more inspiring copy on a cheap wall calender at my mother-in-law's house.
This is lame, trying way too hard to 'tap into an emotion'.
its a great respite from 'visual-visual ads' good thought.
ideas....30 minutes nahi toh free.
Some of them work better than others.
I've used similar approaches on jobs in the past so I know it's nothing mind-blowingly new. However, this type of copy job is a writer's dream gig, IMHO.
"or fall deep deep in love"...? Grammar please. Not good.
Nice call with the hallmark. There is a fine line to tread between being aspirational and being wanky. This is on the wrong side for me.
You need grammar? Go to your English professor.
We’re copywriters, our job is to invite, inform, influence and inspire people to read the copy and not to teach people correct usage of punctuations.
Totally disagree. Grammar and punctuation enable us to lead the reader/consumer where we want them to go. Once people trip over bad spelling or wrongly placed comma, you've broken the spell.
Art direction and photography to ease the eyes...copy and words straight from the core of the heart. Thank you.
Sorry,
Done by Paul Arden.
For British rail.
They look exactly the same except they used caps and lower case.
Refer to DADA annual circa 1990's
yep. i thought this was the british rail ads posted for the archive.
why so many excecutions,
far out man.
these remind of those cheesy posters you find in gyms, offices. determination , persistence etc...
BAAAAAAAAAAAMMMMMMMMMMMMMMMMMM!
That's not an ad. THIS is an ad.
>>>> That's not an ad. THIS is an ad.
I agree with you, mate. (excuse my over enthusiasm)
Your motivation poster observation... amidst the rampant adulation
>>>> That's not an ad. THIS is an ad.
I love the copy right up until the end, then it kind of falls flat for me. But until "far, far behind" I had butterflies. "You are the sum of your moments" - brilliant! I want to hang that on my office wall.
This is a great campaign, the text really gets into you... nice writing.
Glad you enjoyed it, Fractal. Seriously.
We all dug this feel, the first time we saw it.
"It's Mabo. It's land rights. It's the VIBE, your honour!"
>>>> That's not an ad. THIS is an ad.
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