Also From This Campaign 10
Description
Print advertisement created by Dentsu, Canada for Lexus, within the category: Automotive.
Executive Creative Directors: Glen Hunt, Bill Parker
Creative Director: Glen Hunt
Copywriters: Bill Parker, Matt Williamson, Glen Hunt
Art Director: Boris Matas
Photographers: Nadav Kander, Stockland Martel
Production Manager: Gary Hutchinson
Typographer: Tom Cochrane
Account Supervisor: Scott Morden
SHIT this is a good campaign, u dont have to read the lines u just KNOW its good... i like the nagging (sustainable) kind of campaigns rather than the overwhelming and shocking
regards_______________________
http://shut.elmota.com
You don't need words to say it all... perfect..
Lorem Ipsum dolor sit amet...
Lovely sentiments, very aspirational. On the verge of becoming a parody of itself, but stays behind the line.
*wipes a lone tear from my eye*
I want a Lexus.
I can't get enough of these.
(Btw I love the Lexus logo and type. Absolutely beautiful)
The other two I looked at are the same-old, same-old 'break free', pissing in your pocket fluffery.
This one, however... nails it.
"It's Mabo. It's land rights. It's the VIBE, your honour!"
>>>> That's not an ad. THIS is an ad.
Am I the only one here who thinks this is toss? The whole campaign. Cliched toss.
No.
Ish.
"It's Mabo. It's land rights. It's the VIBE, your honour!"
>>>> That's not an ad. THIS is an ad.
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