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Pavement

Agency Network: 
Published/Aired: 
April 2012
Lexus Print Ad -  Pavement

Description

Print advertisement created by FCB, South Africa for Lexus, within the category: Automotive.

Caption

Don't let it sneak up on you.

Advertising Agency: Draft FCB, Johannesburg, South Africa
Chief Creative Officer: Brett Morris
Executive Creative Director: Gareth Paul
Creative Director: Gareth Paul
Art Director: Brad Stapleton
Copywriter: Melusi Mhlungu
Copywriter: Lawrence Katz
Photographer: Michael Meyersfeld
Illustrator: Ministry of Illusion
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Highest Rated

chuckieT's picture

I am assuming that they write the name of the street on the curb in Jo'burg and people from there would recognize that this is the curb/pavement. But I personally would never recognize what that's supposed to be.

chuckieT
Activity Score 680
Creative
Hadrons's picture

parking can be scary? life threatening?!
did you take the red pill today?

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Wordfruit's picture

I wouldn't go with this idea.

Wordfruit
Activity Score 1023
killazol1's picture

i think that deliver the message. and it's nice.

killazol1
Activity Score 354
Bob08's picture

Looking at the hair he was already scared.

Bob08
Activity Score 749
chuckieT's picture

I am assuming that they write the name of the street on the curb in Jo'burg and people from there would recognize that this is the curb/pavement. But I personally would never recognize what that's supposed to be.

chuckieT
Activity Score 680
Creative
kleenex's picture

oh god this blows.... What is the concept???

kleenex
Activity Score 51098
Web Designer/Developer
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