Drive By, Downtown

Agency Network: 
June 2012

Print advertisment created by Saatchi & Saatchi, Australia for Lexus, within the category: Automotive.

835W. 17 speaker Mark Levinson Sound System. New Lexus GS.

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Damon Stapleton
Art Director: Nils Eberhardt
Copywriter: Steve May
Typography: Tod Duke-Yonge
Retouch: Sevengreen Post
Productions: Mark Sterne, Toby & Pete
Art Buyer: Skye Houghton
Account Director: Lizzy Bourke
Group Account Director: Jasmin Barnes

Comments (7)

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Highest Rated

ItMatters's picture
Activity Score 2167

Beautifully executed.

creativegodown's picture
Activity Score 252

Amazing thought.

Nonetheless there are two nagging things.

1) It's not a campaign idea. It should've been just one ad.

2) Although the execution and visual representation is totally different, the idea reminds me of this...

thedesignaddict's picture
Activity Score 5403

Very nice. Clear, simple and unexpected.

gadgets's picture
Activity Score 1063

Very Good!
Even I think the TA of Lexus doesn't look for a loud Sound System the ad is well done

kleenex's picture
Activity Score 51044

I do not think it is going to sell cars though.

kurtberengeiger's picture
Activity Score 7323

I really like this series of adverts, it's just too bad the team was forced to go through the car manufacturer to advertise the car stereo... :/

ivanm16's picture
Activity Score 404

Nice art. the benefit is to awake the neighbors?

ItMatters's picture
Activity Score 2167

Beautifully executed.