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Canyon

Campaign
Agency Network: 
Published/Aired: 
March 2009

Description

Print advertisement created by Saatchi & Saatchi, Australia for Lexus, within the category: Automotive.

Caption

Where luxury has never been before. The LX570.

Advertising Agency: Saatchi & Saatchi Australia
Creative Director: Steve Back
Art Director: Eron Broughton
Copywriter: Steve May
Retoucher: Mark Sterne
Photographer: Alan Mc Fetridge
Other additional credits: Jupiter Images
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Guest's picture

This is a bad situation.

Guest
Guest's picture

If this is for an amazing 4x4 (as it should be, as it is showing views out of the sun roof driving down an extremely steep road/mountain/whatever), why doesn't it say anywhere in the ad?! what does this have to do with luxury? just silly!!!

Guest
Guest's picture

perhaps it has to do with a luxury 4x4? just perhaps *~*

Guest
Guest's picture

lern2grammer

Guest
Guest's picture

Love it,
It’s a really unique way of portraying how this 4WD can go anywhere!
Great work Saatchi & Saatchi

Guest
Guest's picture

Because Lexus is a luxury brand, hello!

Guest
joelapompe's picture

I don't know if luxury "has never been (there) before" but advertising did! It reminds me tons of already done similar ideas...

http://www.joelapompe.net / Facebook : Joelapompe / Twitter : joelapompe

joelapompe
Activity Score 3853
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