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Octopus

Campaign
Agency Network: 
Published/Aired: 
December 2010

Description

Print advertisement created by Leagas Delaney, Czechia for Lexum, within the category: Health.

Caption

Who wouldn't like to see more?
Laser eye surgery can change your life in a single moment. Lexum European Eye Clinic.

Advertising Agency: Leagas Delaney Prague, Czech Republic
Creative Director: Tereza Sverakova
Art Director: Pauline Kerleroux
Copywriters: Tereza Sverakova, Igor Paleta
Photographer: Locomotiv
Additional credits: Pavleye
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atb2005's picture

Magical! Love it. Eastern European agencies do great advertising.

atb2005
Activity Score 13557
KDadá's picture

What an art direction!! :O...The whole campaign's really good!

KDadá
Activity Score 106
Boxey's picture

Wow, this is cool! Not a fan of the headline font, however.

Boxey
Activity Score 8879
Melaleuca In-House
YJ's picture

Excellent work. Strong and eye catching. I love the entire series! Well done!

YJ
Activity Score 375
Art Director
elias1979's picture
elias1979
Activity Score 6
HappyHour's picture

That's an ad for a car.

HappyHour
Activity Score 2381
TatiiiAlmeida's picture

Execution is similar. But product and message completely different.
I prefer this new and perfect art direction.

TatiiiAlmeida
Activity Score 166
Copywriter at Marketing in Automotive Aftermarket at Tuba Cabos (automotive cables) |

Automotive Aftermarket Coordinator | Tuba Cabos | www.tubacabos.com.br

Ron Burgundy's picture

Execution is not the same as big idea

Ron Burgundy
Activity Score 1630
Art Director at Southern California
TatiiiAlmeida's picture

Awesome art direction. Very interesting way to say "everyone is curious, so take care of your eyes"

TatiiiAlmeida
Activity Score 166
Copywriter at Marketing in Automotive Aftermarket at Tuba Cabos (automotive cables) |

Automotive Aftermarket Coordinator | Tuba Cabos | www.tubacabos.com.br

Dex Dexter's picture

I am just interested to whom the ads are talking to - deffinitly not to the people who need an eye surgery...they probably need and eye surgery first to be able to see the ads and a beautifull art direction... maybe to some people who are not blind but have some problems with a vision... then, are they realy able to read such a small copy on the bottom of the ad... most probalby the ads are talking to relatives of blind people... but then again, the copy is not writen in that way... am I realy not seeing something you all do in the campaign?

Dex Dexter
Activity Score 10
Copywriter
HappyHour's picture

Or they can just be wearing their glasses...

HappyHour
Activity Score 2381
antoniobac's picture

awesome!!!!

antoniobac
Activity Score 192
PUCP
luispiter's picture

Wow the art direction is awesome ... Nice congratulation

luispiter
Activity Score 2756
comunication
Lazarus's picture

A bit too over the top for the product.

Lazarus
Activity Score 1536
Creative Director
CuriousPencil's picture

If I had bad eyesight, I wouldn't want to see *more*, I'd want to see *better*. This richly visual campaign is a pun that doesn't ring true for me, sorry to be predictably unimpressed.

CuriousPencil
Activity Score 4225
Copywriter
rogi's picture

Not very logical comment. When you see better... you see more! I am predictably impressed. This campaign is world class.

rogi
Activity Score 31
sonyx's picture

Fucking great!

sonyx
Activity Score 45
esteb's picture

Gold!

esteb
Activity Score 673
art
dadada's picture

i'm not sure about the idea, seems confusing, it can be park opening or something else, but visuals are great

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

miko1aj's picture

Stunning art direction. I agree little with CuriousPencil, but somehow i feel, that seeing better is also seeing more in the sense "see something clearer", "see the essence of the thing". In this case this image would be too literal illustration of hyperbole, but I'm not a native english speaker, so i don't feel such nuances. This is surely great piece of artwork though and in this sense can be recognized as a fantastic campaign. On the other hand - it has every mark for being accused of ghost ad. Nevertheless - hats off for execution of an interesting idea.

miko1aj
Activity Score 3086
Laurenva's picture

I have seen this advert personally in magazines, it is even on their website

http://www.optinfo.cz/lexum/outdoor/

Sorry not a ghost ad.

Laurenva
Activity Score 4
Art Director
miko1aj's picture

My apologies then.

miko1aj
Activity Score 3086
abake's picture

I love it! It is (dare I say it?) eye-catching, and it does deliver the message IMHO. Amazing art direction as well!

abake
Activity Score 1262
RMG Connect Colombia
Sushi lover's picture

First of all, if this ad aims to people who have bad eyesight but not very bad, this ad works. They don't wear contact lens or glasses for whole day. So they can't see clear in far distance without glasses.

But for people who have a very bad eyesight, this ad doesn't convince me. People will wear contact lens or glasses for whole day if they have very bad eyesight and they see absolutely no problem. The only thing convince those people to do eye surgery is wearing contact lens or glasses is sometime annoying and it is inconvenience especially in swimming.

Sushi lover
Activity Score 907

Dream needs to be big!

ElCaza89's picture

great art direction, great concept, just great

ElCaza89
Activity Score 343
khronos's picture

ughhh...desperately tring to hard-sell with a far-fetched thought, people would get a chuckle out of it but thats it, WHATS WITH THE DAMN BLANKET? very presumptous on the agency's part and frankly just plain stupid...

khronos
Activity Score 998
Copywriter
khronos's picture

ughhh...desperately tring to hard-sell with a far-fetched thought, people would get a chuckle out of it but thats it, WHATS WITH THE DAMN BLANKET? very presumptous on the agency's part and frankly just plain stupid...

khronos
Activity Score 998
Copywriter
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