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Lenon

Campaign
Agency Network: 
Published/Aired: 
December 2009
Lexical Print Ad -  Lenon

Also From This Campaign 2

Description

Print advertisement created by Yeah!, Brazil for Lexical, within the category: Education.

Caption

Rock is Religion. Speak the language of Gods.

Advertising Agency: Yeah! Brazil
Creative Director: Sandro Serzedello
Art Director / Illustrator: Bruno Regalo
Copywriter: Paulo Max
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Highest Rated

Jakarta Jack's picture

What a bad campaign. Why should I learn English for the purpose of listening to lyrics of pop songs? Who listens to the Beatles, Stones or Elvis anyway in this day and age?

Jakarta Jack
Emilio San's picture

Esta es una campaña de la cual uno suele decir "me hubiera gustado hacerla a mi".
Me gusta el concepto y artisticamente son hermosas.
Felicitaciones.

Emilio San
Activity Score 9
Art Director
xezadaca's picture

brilliant illustration!!!!

xezadaca
Activity Score 85
Art Director
morse's picture

Great insight.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

mgriff21's picture

Excellent art direction. So-so concept

mgriff21
Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

pitted prunes's picture

agree! great art

pitted prunes
Activity Score 216
Jakarta Jack's picture

What a bad campaign. Why should I learn English for the purpose of listening to lyrics of pop songs? Who listens to the Beatles, Stones or Elvis anyway in this day and age?

Jakarta Jack
ivan's picture

It's probably targeting those who do appreciate and listen those Gods. :)

ivan
Creative Director at Ads of the World
dlv's picture

Yah sure rock is a religion! but this is not the way i would like to learn or teach english.Sorry, doesn't work for me.Good art though!

dlv
Activity Score 11
Art Director
Davosk's picture

I'm with Jakarta Jack on this, I don't get the link with Rock 'n Roll and learning English. I was expecting something more related to music.

Davosk
Activity Score 4815
Art Director
desailly's picture

Certainly a different take on the "learn English" sale.

English as the language of the gods? Not the way the Americans speak it... ;)

desailly
Activity Score 470
Copywriter
smartar's picture

jackarta jack and davosk: SERIOUSLY?

I think is a new turn to advetise english lessons, and the art direction is superb!

smartar
Activity Score 54
Art Director at diluvia
vaferrari's picture

You got it! Congrats!

vaferrari
Activity Score 5
vidya.shankaran's picture

very impressive art work... our Veta could try something similar

vidya.shankaran
Activity Score 724
Juan Martinez's picture

bad. no me gusta

Juan Martinez
Activity Score 110
Copywriter
silvi's picture

I don´t know... Good but not great.

silvi
Activity Score 4172
Copywriter
Hibon's picture

nice work...well done.

Hibon
Activity Score 3734

Simple ideas are the best !

Mantufayo's picture

I love art work, its great!
But, it is the strategy ok?
English school for Rock lovers only?
By the way I´m still listening the Stones and The Beatles and I am not the only one.

Mantufayo
Activity Score 580
Creative Director
AmigoInvisible's picture

"Learn english in order to understand english-written songs."

Although it is an interesting approach, the execution (yes, it is well art-directed but I mean the idea of using the whole "music as religion" theme) weakens the idea, in my opinion. This ad doesn't evoke much more than a "meh" from me.

Perhaps the mistake is not in the concept but in the execution. There are stronger ways to relating the concept with music in the sense that thanks to this school, you will finally be able to understand the songs you have always heard and hummed. I am not sure if the agency was limited to just print ads. Maybe a better answer lies in another type of medium.

AmigoInvisible
Activity Score 195
Dharma Bum's picture

Already done....chk out the History Rocks campaign for History Channel by TBWA India in 2006

Dharma Bum
Activity Score 4
Copywriter at Y&R
Dharma Bum's picture

and definitely better art directed

Dharma Bum
Activity Score 4
Copywriter at Y&R
Super Muhtar's picture

oh, no! Do I need to learn a language just to understand lyrics of a song? Is this the only benefit of learning english?

Super Muhtar
Activity Score 267
paulojose's picture

Go Brazil! Happy to see creativity boiling around here!

paulojose
Activity Score 9
Producer/Director at Bossa Nova Films
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