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Toil

Campaign
Agency Network: 
Published/Aired: 
September 2009

Description

Agency Associate Producer Juliana Montgomery

Print advertisement created by Wieden + Kennedy, United States for Levi's, within the category: Fashion.

Advertising Agency: Wieden + Kennedy, Portland, USA
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Creative Directors: Danielle Flagg, Tyler Whisnand
Copywriters: Julia Oh, Rudy Adler
Agency Executive Producer: Ben Grylewicz
Agency Producer: Jeff Selis
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sirvan's picture

Terrible. Overwrought, and self-important. In a bad way.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

CrackerJackCreative's picture

I really want to like this.

CrackerJackCreative
Activity Score 6
Art Director at Self employed |

FREELANCE http://tinyurl.com/m4b32d

Reality Check's picture

Ten years ago, this campaign would have been great, but it just doesn’t feel right now.

Reality Check
Activity Score 2539
Guest's picture

You tell me "For those who toil" and then you show me some kid frolicking in the sea. I get that they're trying to portray new horizons but all the romping around on muddy hills just makes it feel so false.

Guest
Jakarta Jack's picture

W+K = 1 trick pony

Jakarta Jack
Guest's picture

Just feel the campaign. Advertising is for common people. The universe compose by WRANGLER feeling. Sorry for LEVIS even for using the same photographer.

Guest
Pedestrian's picture

Looks like a bunch of vague nonsense.

Pedestrian
Activity Score 492
Guest's picture

self-important i agree and pretentious and so uncool. what a shame.

Guest
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