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Live unbuttoned, 1

Campaign
Agency Network: 
Published/Aired: 
April 2009

Description

Print advertisement created by Fisheye, India for Levi's, within the category: Fashion.

Advertising Agency: Fisheye, India
Creative Director / Copywriter: Robbie
Art Director: Prem Shanker
Photographer: Tejal Patni
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Guest's picture

And the concept is.....?

Guest
john ler's picture

Live unbuttoned and/or commit suicide

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
Guest's picture

welcome back to advertising 1988 - does anyone want some sushi?

Guest
Disco Munky's picture

I just dusted off my ponytail and bought some "coke". Where's the beef?*phone rings* The 80's want their ideas back.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

BulbheaD's picture

that would be the gayest wet shirt i've ever seen

BulbheaD
Activity Score 254
Freelance |

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

Disco Munky's picture

I think one of the Jonas Bros would beg to differ

http://info247.files.wordpress.com/2009/05/joe-jonas-wet-t-shirt-photo...

Enjoy.......if you're into it.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

I might go out of my way not to buy levis...

Guest
mrckais's picture

ademas del concepto no me gusto el tratamiento de la fotografia

mrckais
Activity Score 417
Art Director |

mrckais

Guest's picture

errr......the nxt spiderman?

Guest
Guest's picture

ok, I already unbuttoned my pants...now? wait for a storm and climb a building? can I use upstairs?
oh yeah...When I'm up...what then?

Guest
Guest's picture

Great art direction, horrid execution, lack of concept development and solidification.

Guest
ihatescamads's picture

The perspective of the man and the building is totally wrong to the rest of the buildings. Also is this building taller than the empire state building?!! Robbie Robbie! at least execute your ads properly. Call me if you need a good art director.

ihatescamads
Activity Score 12
Guest's picture

that was a very stupid concept ..really doesnt make sense and lacks conceptualization and creativity ..its wasted

Guest
Rival2000's picture

too many uns in ads these days "unleashed", "uncensored", "uncut" and so on and so forth. Human brains have the tendency to remember a good ad and retain it in the subconcious- and bring it back to life in some form in some ad in future by atleast adopting a part of it. This is what has happened here. Unfortunately the "part" doesnt gel with the whole ad as well as it did in the original ad from where the part was adopted. Just thinking out loud.

Rival2000
Activity Score 45
Copywriter
Guest's picture

The concept is a mix of Spider Man + Uncharted 2 + Max Payne!!! lol

Guest
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