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Selecting The Best For You

Campaign
Agency Network: 
Published/Aired: 
June 2010

Description

Print advertisement created by Orso, Israel for Levinvest, within the category: Finance.

Advertising Agency: Orso, Tel-Aviv, Israel
Creative Director: Albert Kanitler
Copywriter: Amir Levi
Illustrator: Studio Orso
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Dzsoi's picture

My Lord, another (boring) Swiss knife ad. There are just a couple of really-don't-do-that cliches in advertising, please learn them.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

...and there is a small pair of tweazers that fit into a real swiss army knife anyway, so this isn't at all a twist.

Guest
Hiperion's picture

Come on....another Swiss knife ad?????
And this is boring

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Guest's picture

could have been nice, but completely wrong objects that were chosen. And indeed, there's a pair of tweazers in most models anyway...

Guest
Guest's picture

Could be a nice campaign, but completely wrong objects. And indeed, there's a pair of tweazers in most models anyway...

Guest
Adaddicted's picture

"Select the best visuals for you"

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

adamr's picture

yaaaaawn

adamr
Activity Score 98
Spoonfeederxxx's picture

This is an initiation advert for noobs in advertising, because you can't really call yourself a true advertising person until you've made your very first skanky Swiss Army Knife advert...

Well done on reaching your milestone...

Spoonfeederxxx
Activity Score 641
Copywriter
Guest's picture

And, clearly, whoever did this never bothered to actually look at a Swiss army knife: The tweezers are always built into the side casing. Doesn't even make sense...

Guest
Guest's picture

Everyone is speaking about another Swiss Knife ad, but isn't this for a Financial Services firm??

Guest
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