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Letter L

Published/Aired: 
January 2007
 Letter L

Description

Caption

Incredibly Mini. The new Mini.
Losers would brake now.

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Highest Rated

LAZ's picture

agreed. this is almost spamming with executions.

it now reads: LUHNJEFPZOOFSCS with mini-ads. why not type somthing funny? :)

/LAZ

LAZ
Activity Score 288
Art Director
adabortion's picture

Lovely!

adabortion
Activity Score 615
Creative Director
Modal Writer's picture

these are so damn good i just can't stand it. the perfect combination of line and art direction.

Modal Writer
Activity Score 333
Copywriter
addyhoch10's picture

in some of these the perspective looks somewhat strange. i think that's the only negative point i could find...

they're fantastic. but i still think the legendary 'is it love' campaign jvm did before is unbeatable.

addyhoch10
Activity Score 2592
Art Director
kre8's picture

cool stuff.

kre8
Activity Score 989
Copywriter
eslametman's picture

no way, it's great

eslametman
Activity Score 74
Art Director |

Eslam Etman

klek's picture

awesome campaign. although duno wether its necessary to have so many repeated letters. but still cool =)

http://www.klekdesign.com

klek
Activity Score 58
Web Designer/Developer |

http://www.klek-design.com
now on a new url!!

chintan ruparel's picture

eureka! this is cool and nice...

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

Montenegro75's picture

Fu***ing awsome, please hire me!!!!!

Montenegro75
Activity Score 24
Planner
bknowlden's picture

I'm not sure I like it, and Ivan, what's up with posting all 900 executions?

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

ivan's picture

Heh, sorry to flood the page! I though it would look cool. There are more, but I thought this is enough...

ivan
Creative Director at Ads of the World
LAZ's picture

agreed. this is almost spamming with executions.

it now reads: LUHNJEFPZOOFSCS with mini-ads. why not type somthing funny? :)

/LAZ

LAZ
Activity Score 288
Art Director
jennywhx's picture

Super Awesome campaign, so many compliment here but i still can't stop to add mine :P because i love these and i love mini :P

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

mikelite's picture

why?! what the hell is going on that's making everyone wet themselves?! these seem like flat lines with boring art direction.

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

Boony wants a beer's picture

Couldn't agree more. CP+B's stuff over the last few years pisses all over this. And so does that outdoor stuff that gave corner's ratings out of 10 from Colenso NZ (I think?). And pretty much everything else Mini has done. These are just average ads with boring lines.

Boony wants a beer
Activity Score 380
Art Director
beavershot's picture

Couldn't agree more..... these are just average ads...can someone explain what all about, please.. are theese all comments from germany or u all really think this is a great campaign?
just to understand what's cool now....

beavershot
Activity Score 22
Art Director
beavershot's picture

Couldn't agree more..... these are just average ads...can someone explain what's all about, please.. are theese all comments from germany or u all really think this is a great campaign?
just to understand what's cool now....

beavershot
Activity Score 22
Art Director
Adbabel's picture

adorable just like the car!!! completely complimenting the product!!! cheers to the writer, art director, the guy in the room when it was conceived and all the ideas before this that are in the bin. it was all worth this!!!

Adbabel
Activity Score 54
Copywriter
hang-the-dj's picture

Go back to the bin I reckon, must have been at least a couple of ideas better than this trash.

I presume you're being sarcastic?

hang-the-dj
Activity Score 1262
Copywriter
kc_brock's picture

it's too easy to knock non-cpb ads for mini.
these ads rock, they're just a little more traditional.

the art direction is so strong that they can build 1000 executions off it. to me, that defines a great campaign.

nice work.

kc_brock
Activity Score 703
Art Director |

rd

fotdot's picture

These are fresh and simple. The number of executions goes to show you just how extendable the campaign is.

fotdot
Activity Score 673
Creative Director
Corona Raymaker's picture

I watched every one of this series now and read all the comments and I totally agree with everyone that asked "what's the idea?/what's this about?"
This is about nothing. There is no fantastic creative idea in this. It's showing a stylish car in an uncommon enviroment for no further reason than to catch the looks! I am not doubting, that it achieves that goal - but that's everything.

And I think that philosophy is significant for JvM.

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

the_ashlands's picture

i cant say that i like this....in my opinion its boring, contrived, and repetative beyond belief. all i can think of is those abc's book for kids..."T" is for This is overrated..

by far the worst mini campaign ive seen to date.

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

Corona Raymaker's picture

Oh, forgot to mention: Execution also lacks of professionalism in some of them. Failings in correct perspective.

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

JB's picture

Sorry but this campaign is mediocre. The lines seem to be written by a 15 year-old at an ESL class. To those who said you love this campaign, Fess up! You guys are Germans, right?

JB
Activity Score 170
Creative Director
the_ashlands's picture

whoa whoa whoa

im german buddy..ease off the high horse

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

Corona Raymaker's picture

Eh Monsieur JB,

I am in fact german. And I agree with you.
And I also know some german creatives who totally agree with me in terms of hating JvM because they suck so damned much... :D

"Ease off the high horse" xDDD

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

dordor's picture

HI IVAN!
Have you got any idea where this series of ad is released? Thanks!
am doing an evaluation on this ad...will greatly appreciate it!

dordor
Activity Score 2
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