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Fail, 3

Campaign
Agency Network: 
Published/Aired: 
March 2009

Description

Print advertisement created by Bester Burke, South Africa for Lentheric Solo, within the category: Health.

Caption

Up your game.

Advertising Agency: Bester Burke, Cape Town, South Africa
Executive Creative Director: Stephen Burke
Copywriter: Jed Dawson
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Guest's picture

i know gues commenter and all.... but i dont get it....

up your game?

raise ur game to the next lvl in that kinda way? but why FAIL?

their tv commercial is straight forward, kinda like the axe ones in germany. but this?

Guest
macuser's picture

I don't really get this either. If you're supposed to "up your game" then why "Fail"?

macuser
Activity Score 32
Guest's picture

Worst shit to come out of South Africa's usually solid creative pool in a very long time. Fail.

Guest
Guest's picture
Guest
Guest's picture

The caption should be Pass, the girl is superb

Guest
Guest's picture

Yeah, I don't get it either.

Guest
teemitro's picture

YES pls. pass her onto me

teemitro
Activity Score 70
Grey Global, Kolkata, India |

creative. shmeative.

Domino's picture

"Fail" is used as a slang word for when something or someone is being "lame" or stupid, or when something is just plain cr*p. Basically you could attach "fail" to Tara Reid being an absolute knob when her top fell off. So if the girl in the ad has fail attached, the perfume must really enable you to strive for better.

Domino
Activity Score 42
Art Director
Guest's picture

I'm sure that's how you sold it to the client anyway.
Unfortunately though, you're ad is more of a fail than the girl.

Guest
Guest's picture

exactly

Guest
Wordnerd's picture

?

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

"Up your game." This girl, no matter how attractive she is, no longer meets your standards because you can get even better girls than that now.
I say FAIL to this advertisement though.

Guest
ruizigor's picture

Didn't know standards could get higher than this.... Those girls are hot as hell.

ruizigor
Activity Score 10
BBDO
Guest's picture

that's the idea!

Guest
i_i's picture

wow..

i_i
Activity Score 229
Texnartist's picture

seriously....

••• Why Think When It's Easier To React •••

Texnartist
Activity Score 225

••• Why Think When It's Easier To React •••
http://twitter.com/texnartist

Guest's picture

really funny "fails" in http://failblog.org/

Guest
gunnstar's picture

Not good enough?

gunnstar
Activity Score 18
Guest's picture

this is too Meta-Innanetz for their target audience and it's too long of a walk for my ham sammich

Guest
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