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Agency Network: 
Published/Aired: 
October 2011
Lenox Hill Hospital Print Ad -  Arteries

Description

Print advertisement created by Devito/Verdi, United States for Lenox Hill Hospital, within the category: Health.

Advertising Agency: DeVito/Verdi, New York City, USA
Creative Director: Sal DeVito
Art Director: Manny Santos
Copywriters: Eric Schutte, Wayne Winfield
Photographer: Robert Ammirati
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R.C's picture

i was actually happy to finally see a long copy ad.. but this doesn't hold my interest for long..

R.C
Activity Score 55
Copywriter
Dharmesh aka danny's picture

Yes, I agree with you my friend.

Dharmesh aka danny
Activity Score 334
Copywriter at Post graduation diploma in advertising and public relation. Specialization in copy writing. |

Dharmesh Padia

Dharmesh aka danny's picture

Very nicely written. It was a good learning again. Long copy ads are almost getting out of the market in India. This is a good piece of art. :)

Dharmesh aka danny
Activity Score 334
Copywriter at Post graduation diploma in advertising and public relation. Specialization in copy writing. |

Dharmesh Padia

Milan Solanki's picture

it is good, only for those who spare time to read it..
of course, sure as hell long copy ads cant stand against short copy ads

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
andylefty's picture

Is this an ad?

It has a headline and tries to be colloquial but the mass of information doesn't flow like long copy needs to.

There's not much of a narrative and no payoff at the end.

Felt like I was reading a hospital pamphlet.

It goes bang bang bang bang. Quite relentless.

Art direction is nice but these little pictures with captions stunt the flow also.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
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