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Agency Network: 
Published/Aired: 
April 2008
Lenovo Print Ad -  Hand

Description

Print advertisement created by Ogilvy, India for Lenovo, within the category: Electronics, Technology.

Caption

Presenting the ThinkPad X300. The lightest, thinnest ThinkPad ever.

Advertising Agency: Ogilvy, Bangalore, India
Creative Directors: Rod Vallis, Gautam Dev
Art Director: Jeyananth Velusamy
Copywriter: Melvin Jacob John
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Highest Rated

crsh1976's picture

It kinda yield zero reaction from me, it really is that boring.

crsh1976
Activity Score 14
crsh1976's picture

It kinda yield zero reaction from me, it really is that boring.

crsh1976
Activity Score 14
NatalieM's picture

I disagree. It's so simple yet it says a lot. Maybe it's been done before with other "thin" products, but it works.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

josesupera's picture

excelent! i like this...

josesupera
Activity Score 2
copywriter
Ed Mintone's picture

nice

Ed Mintone
Activity Score 585
Other
Age's picture

Macbook air? Perfect. Ops.

Age
www.propagandopropaganda.blogspot.com

Age
Activity Score 74
funky_frogii's picture

good job.........

love anything creative
http://addot.blogspot.com/

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

JAGGY's picture

It neither says light, nor thin.

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

Kateter's picture

true. really way-off.

Kateter
Activity Score 2029
Copywriter
mrtalented's picture

old and boring.

mrtalented
Activity Score 2171
Creative Director
theanc's picture

And done for diet Pepsi.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

jsptrck404's picture

amen jaggy. to the posters praising this work, please explain. exactly how does this ad say either light or thin? light because it's at the top of the page? so if i create an ad with mostly ground in the foreground leading up to an elephant at the horizon on the top of my page, that means that the elephant is light? try again. and how could it be thin. we don't know, the product is nowhere to be seen in the ad. want a nice way to show thin, look at apple's macbook air ad. your ad, ugh, boo.

jsptrck404
Activity Score 437
Art Director |

| think small |

mallorca's picture

I felt like the blank page on top was symbolizing the product. a sheet of paper is pretty light and thin....
works alright for me.

mallorca
Activity Score 10
Grabarz und Partner |

signatures suck

jsptrck404's picture

i know what they were TRYING to do, but it still doesn't work.

you made that connection because you were actively thinking about it. that's why you're on this site, no? so if you expect people flipping through a magazine to stop and give it the same attention you just did, and make the same connection, keep dreaming.

jsptrck404
Activity Score 437
Art Director |

| think small |

ortizon's picture

i like it!

but there's something annoying me: why this rush to have the thinnest laptop? All companies are working on it and i see no utility in something so thin that if u blow it , it breaks.

ortizon
Activity Score 74
Copywriter
Adi_'s picture

na, really dry. agree with crsh1976... yields a zero reaction. sorry ogilvy b'lore, try harder.

Adi_
fajariman's picture
fajariman
Activity Score 13
Art Director |

another simple brain

raavigeorgian's picture

idon't know... i get a mixed feeling

raavigeorgian
Activity Score 2444
Art Director at New Delhi
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