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Frog

Campaign
Agency Network: 
Published/Aired: 
December 2010

Description

Print advertisement created by Publicis, Belgium for Leica, within the category: Electronics, Technology.

Caption

Frog. Photographed with the V-Lux 20 High Quality Zoom 12X.

Advertising Agency: Publicis, Brussels, Belgium
Executive Creative Directors: Alain Janssens, Paul Servaes
Art Director: Gilles de Boncourt
Copywriter: Eric Becker
Producer: Christ Lannoy
Account Director: Sebastien Desclée
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Guest's picture

uh? tell me they didnt do that

Guest
CuriousPencil's picture

Come on. This is fucking ridiculous now Publicis. Were you going for the record for 'fastest time from first idea to publication' or was it 'watch how account can bullshit a client into paying for their own sales grave'?

Please tell me you were all on strike the lunchtime you were supposed to be working on this, and got the sandwich shop to rustle something up real quick for the client instead.

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

you sound like a blast to work with.

Guest
CuriousPencil's picture

Thanks, "Guest," I am.

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

I see you're 'freelance'. No surprises there.

Guest
CuriousPencil's picture

Yep, means I can share the joy without being tied to the same desk all day; thanks for noticing my unsurprising choice of going with the fun.

CuriousPencil
Activity Score 4225
Copywriter
Anonymous Author's picture

Nice hyperbole, art needs honing.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

TiltedChairCreative's picture

I intended to use the word hyperbole as well, so I will: hyperbole in advertising, at its ugliest. Not good.

TiltedChairCreative
Activity Score 513
Guest's picture

so the zoom is great but the picture comes out flat...?!

Guest
Wordnerd's picture

simplification is good, but there is a fine line where you should stop and this is far beyond..
breaking the rules is ok, but not in a way you end up showing the lames picture on the planet to sell a camera.

maaaaan "awesome zoom" is the message. and this is what you made of it?! sad

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

"so much zoom that you can photograph one pixel as huge as this" is this the idea here?

Guest
Cheerriiee's picture

yes totally, but first thought when you see this, is all the opposite, not good.

Cheerriiee
Activity Score 952
Graphic Designer
Cheerriiee's picture

Theres no detail, i dont like that camera!, although i guess they mean you can zoom so much you can see the perfect color deep inside.

Cheerriiee
Activity Score 952
Graphic Designer
CommandZ's picture

Utter rubbish. Did the receptionist come up with this "idea"? And what self respecting AD would put their name to this?

CommandZ
Activity Score 2501
Creative Director
niteshsh's picture

good campaign... need sm texture to exaggerate the thought.

niteshsh
Activity Score 15
Mumbai |

niteshsh

mark3r's picture

Is it evident how negative this campaign has turned out to be?...

mark3r
Activity Score 1949
Art Director at Scout
ElCaza89's picture

wow, a pretty useless zoom then, its only a 50000x digital one...haha

ElCaza89
Activity Score 343
go-bsd's picture

i don't like this ad. Sorry.
I think only color is not enough, if it was texture, like Frog skin texture, orange fruit texture, pig skin texture closeup it would work better.
But just placing the color it not enough.

go-bsd
Activity Score 9
Art Director
Dzsoi's picture

ElCaza89 has it. Huge pixel is about extreme DIGITAL zoom which is completely useless. Do I want one pixel on my photo? For WTF? So wrong...

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
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