March 2010

Print advertisment created by Demner Merlicek & Bergmann, Austria for Leica, within the category: Electronics, Technology.

Cameras with anti shake image stabilization.

Advertising Agency: Demner, Merlicek & Bergmann, Viennaicek & Bergmann, Vienna, Austria
Creative Directors: Tolga Büyükdoganay, Rosa Haider
Art Director: Sebastian Kaufmann
Illustrator: Aron Cserveny
Copywriter: Karina Wanek

Comments (13)

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Adaddicted's picture
Activity Score 3435

Ahhh...again anti-shake ideas


sirvan's picture
Activity Score 29860

The problem is there's been so many SCAM anti-shake ads that when some poor agency actually gets a REAL brief on an anti-shake camera, they're totally screwed.


"I love some things, and don't love some other things."

everartz's picture
Activity Score 7613

yea you said it.. another anti shake ideas..

| everartz |

xcreativity's picture
Activity Score 2374

roger that

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dreadboy's picture
Activity Score 413

A little stealing is there? I remember Canon's ad featuring the guy with a third leg, posing as a tripod. Image Stabilization... again.

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hilazon's picture
Activity Score 150

nice visual approach

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Well if the client wants to say anti shake...then this does it.

dreadboy's picture
Activity Score 413

I would object to that to be honest. The client wanted to say anti-shake, not rock/wood still. Exaggerating the feature only gets it less credible really.

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CUTIEPIE's picture
Activity Score 347

Naah, the concept is ok i believe we are all agreeing here is that it is another antishake concept, its so overdone, any new concept would just seem... i dont know, boring, not worth paying attention to?!

Tommy G.'s picture
Tommy G.
Activity Score 897

too much exageration. not close to be funny.

Hibon's picture
Activity Score 3734

Great art direction but this does not "shake" me.

Simple ideas are the best !

Misstree's picture
Activity Score 425

Done by Leo Bunett, Dubai. Check last year's Dubai Lynx entries.


Not all who wander are lost.

michelangelo's picture
Activity Score 660

Wrong way to hold the camera anyway