Words puzzle, Spaceship

Agency Network: 
July 2011


Print advertisement created by TBWA, Costa Rica for Lego, within the category: Gaming.

Advertising Agency: TBWA, Costa Rica
Creative Director: Byron Balmaceda
Art Director: Gabriela Soto
Copywriter: Byron Balmaceda
Illustrator: Gabriela Soto
Additional credits: Gustavo Solis
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Highest Rated

Freak Advertiser's picture

really clever

Freak Advertiser
Activity Score 9
Art Director at Garnier BBDO
Freak Advertiser's picture

really clever

Freak Advertiser
Activity Score 9
Art Director at Garnier BBDO
goranflr's picture

Very good. Clever, simple, clear.

Activity Score 259
jackmancer2017's picture

I love the brand Lego and uff I love this one - brilliant stuff. Most of all, because it's true. That is a spaceship!

Activity Score 6992
Copywriter at Editor/Student
andylefty's picture

Dammit this is awesome!

Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
atb2005's picture

How is that a spaceship??? While I appreciate the fresh angle here, I am not so keen on it. These ads lack the wow effect of previous Lego campaigns: The Building Blocks, out of Russia, which, sadly, turned out to be a ripoff; The Builders of Tomorrow, out of Germany; and then we have the classic Lego(land) campaigns from the 80's (see link below). In any event, if you will be creating a lego ad, make sure it speaks to children, not adults or ad people (here).

And my favorite Lego (for adults) campaign. Not suitable for children.

Activity Score 13557
kleenex's picture

I will say that is a spaceship since all those pieces would go in building a spaceship.

Activity Score 52220
Web Designer/Developer
Lotus's picture

I can't catch on this idea.

Activity Score 30
Guangdong Advertising |


dbor's picture

I see the bullsh**

Activity Score 1455
pest0's picture

Can something be over-simplified and too complex at the same time? ... Tricky ... But you did it.

Activity Score 55
Ogilvy&Mather Frankfurt
HTG's picture

If you look at the boxes of lego Today you'll see that it's already pre-decided as to what it should be... What ever happened to getting a bunch of blocks and making what you want out of it and not what's on the box.... When did we develop into a just ad water and stir mentality. Think outside the box, not the outside of the box.

Activity Score 239
Art Director at Lopez Negrete Communications
Che Tomate's picture


Che Tomate
Activity Score 11
jujocd's picture

makes me wanna play right now!

Activity Score 759
Login.'s picture

Nice idea!

Activity Score 73
Copywriter at Perfil
Che Tomate's picture

Ok, Nice idea but hey! I played legos for a while and let me tell you, finding pieces is no that simple.

Che Tomate
Activity Score 11
elyoshiro's picture


Activity Score 546
Creative Director at Dir. Creativo Digital |

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