Words puzzle, Spaceship

Agency Network: 
July 2011

Print advertisment created by TBWA, Costa Rica for Lego, within the category: Gaming.

Advertising Agency: TBWA, Costa Rica
Creative Director: Byron Balmaceda
Art Director: Gabriela Soto
Copywriter: Byron Balmaceda
Illustrator: Gabriela Soto
Additional credits: Gustavo Solis

Comments (15)

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Highest Rated

Freak Advertiser's picture
Freak Advertiser
Activity Score 9

really clever

Freak Advertiser's picture
Freak Advertiser
Activity Score 9

really clever

goranflr's picture
Activity Score 259

Very good. Clever, simple, clear.

jackmancer2017's picture
Activity Score 6992

I love the brand Lego and uff I love this one - brilliant stuff. Most of all, because it's true. That is a spaceship!

andylefty's picture
Activity Score 4535

Dammit this is awesome!

atb2005's picture
Activity Score 13557

How is that a spaceship??? While I appreciate the fresh angle here, I am not so keen on it. These ads lack the wow effect of previous Lego campaigns: The Building Blocks, out of Russia, which, sadly, turned out to be a ripoff; The Builders of Tomorrow, out of Germany; and then we have the classic Lego(land) campaigns from the 80's (see link below). In any event, if you will be creating a lego ad, make sure it speaks to children, not adults or ad people (here).

And my favorite Lego (for adults) campaign. Not suitable for children.

kleenex's picture
Activity Score 51022

I will say that is a spaceship since all those pieces would go in building a spaceship.

Lotus's picture
Activity Score 30

I can't catch on this idea.


dbor's picture
Activity Score 1455

I see the bullsh**

pest0's picture
Activity Score 55

Can something be over-simplified and too complex at the same time? ... Tricky ... But you did it.

HTG's picture
Activity Score 239

If you look at the boxes of lego Today you'll see that it's already pre-decided as to what it should be... What ever happened to getting a bunch of blocks and making what you want out of it and not what's on the box.... When did we develop into a just ad water and stir mentality. Think outside the box, not the outside of the box.

Che Tomate's picture
Che Tomate
Activity Score 11


jujocd's picture
Activity Score 759

makes me wanna play right now!

Login.'s picture
Activity Score 73

Nice idea!

Che Tomate's picture
Che Tomate
Activity Score 11

Ok, Nice idea but hey! I played legos for a while and let me tell you, finding pieces is no that simple.

elyoshiro's picture
Activity Score 546