Agency Network: 
December 2007

Print advertisment created by Jung von Matt, Germany for Lego, within the category: Gaming.

Create the impossible.

Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Creative Directors: Daniel Frericks, Thimoteus Wagner, Götz Ulmer
Art Directors: Damjan Pita, Alexander Muesgens
Copywriter: Mathias Müller
Account Manager: Katharina Schablitzki
3DModelling: Soul Pix

Comments (43)

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Highest Rated

Guest's picture

*lol* dream on

EupinDC's picture
Activity Score 49

Escher rocks, so do these.

LeeHarvey's picture
Activity Score 3045


sold's picture
Activity Score 3305

if you forget Escher for one moment, you will see this ad just like nothing.

tipptapp's picture
Activity Score 133

This is one of the best works I've seen this (young) year! I would say, Cannes-winning!

tipptapp's picture
Activity Score 133

Correction: shame on you, guys! But it will win awards anyway...

Guest's picture

*lol* dream on

Eureka's picture
Activity Score 4

oh. stealling ideas... and then building it in 3D and not with real lego??
not so good Jung von Matt...

look here. real ones:

regards. they don`t rock. Escher does and only Escher!

theoneandtheother's picture
Activity Score 113

don´t get it ... can somebody explain it

Davosk's picture
Activity Score 4815

Search for M.C. Escher on google.

Jarne von Wolfsburg's picture
Jarne von Wolfsburg
Activity Score 264

* * * * *

you had your winner. this won`t do it.

do you earn money with that client?

bluejeans's picture
Activity Score 28

Not bad, even it comes from Escher. Above all, this is an ad, not thesis.

Gutts's picture
Activity Score 40

I like it.

Django's picture
Activity Score 5

Pitschka ti materina, to je dobro!

Monjet's picture
Activity Score 175

Mmmmm.... I've seen it on the internet a long time ago. Just google "escher" and you'll find the escher lego stuff. Check (posted in 2005!)

I know it doesn't have a lego logo, but... I think it doesn't need a lego logo.

jenm's picture
Activity Score 40

got the same idea last year and I didn't think it was worth creating.
impossible is nothing? c'mon lego is a toy for kids to develop fantasy and imagination.
lego must not motivate kids to do impossible things. it must bring you closer to yourself. no matter if you just stick two stones together. if that's what you can do,
it's wonderful.

Killer Kowalski's picture
Killer Kowalski
Activity Score 394

They should at least put the escher-guy on the credits!

linusvanpelt's picture
Activity Score 17
LeeHarvey's picture
Activity Score 3045

Whaaaaaaat??!! James Brown is dead??????

Andal's picture
Activity Score 863

Smart and Funny Signature.

It's so easy to critic.

michelangelo_of_ad's picture
Activity Score 408

I am 25 years old, I still play with lego and I think these ads are brilliant!! :-)

"I have no friends, and don't want any." - Michelangelo

hoopla's picture
Activity Score 56

Just google "Escher" and "Lego". This idea is simply stolen,
like the skyscraper alphabet for Mercedes. How desperate
are these guys at Jungvonmatt to get awards? To publish
an ad like this for some econonomical reason maybe ok.
But it's a shame to write your name for someone elses
work in the credits. Yeah, thats to you Daniel Frericks,
Thimoteus Wagner, Götz Ulmer, Damjan Pita, Alexander
Muesgens, Mathias Müller.

biabitch's picture
Activity Score 298

If they asked permission AND placed it in let's say an art magazine then i say this is great. especially the line.

But otherwise - stolen.

the_dejawoo's picture
Activity Score 98

So so.

Mr.Top's picture
Activity Score 728
Eureka's picture
Activity Score 4

specially taking the SAME colors fromt the ones you found on google!! most escher scribbles were black and white. but those colors are the same! unbelievable. nice one jung von matt. can´t you do something fresh???

Have Heart's picture
Have Heart
Activity Score 922

Once again a stolen idea. Shame on Jung von Matt.

Houdini's picture
Activity Score 26

C'mon. How many ideas work with escher motives.

besides, I've seen so many award winning work out there inspired by comic books,
internet sites, cartoons, movies etc for so many years..
and for the real outrageous people out there:
calm down, it's just advertising.

after all it's a nice idea which is fun!

Wolfgang's picture
Activity Score 151

would be great if it was not a rip-off! Otherwise nice copyline!

Mr.Abc's picture
Activity Score 50

Thats true. But i think there is a big difference between being inspired
and to copy. But this is a copy. Nothing more

niranjanhg's picture
Activity Score 211


Marcel's picture
Activity Score 38

"The task is to create camaign for lego... hmmm... let's do the google search! BOOM Look what i found let't do the camaign!."

Anyway i really like these.

hoopla's picture
Activity Score 56

"The task is to win awards no matter how" - hmmmm... nice Lego idea
there! Already done by someone? Yes? Doesn't matter! Is Lego on our
clients list? No? Doesn't matter, too!

Marcel's picture
Activity Score 38

"The task is to win awards no matter how"
Even if it means to "borrow" someone else idea to win? Create something, put it under your pillow and the next day see it as a winning piece with someone else name under it. COOL!

"Doesn't matter!"
IT DOES metter, a lot. It don't if they pay the autor and listed him. Did they? NO.

hoopla's picture
Activity Score 56

Looks like I have to work on my ironic skills.

Marcel's picture
Activity Score 38

Looks like i have to work on my english ;) sry mate

hoopla's picture
Activity Score 56

Hehe, no problem. We're on the same side.

Eightball's picture
Activity Score 200

Embarrassing for every copywriter and art director at jvm.
That's not the way they work.

flavourfish's picture
Activity Score 125

Wondering if they asked him or not. It may seem they did because they actually did the illustration very much the same as his pictures on his site.. Blue roof, figures almost the same place etc..

COPYKiLL's picture
Activity Score 5

I knew that advertising is not about having ideas, I thought so far that it's about remixing or re-creating, but its about stealing. And those who steal mostly are the best agency in the world. Thats another proof! Envy from my side? Yes of course! Caus' everyone including me who visits the internet from time to time knows the originals, but I had scruples in making it! Damn. The last time I swear.

Guest's picture

Why dont you just calm down? It's just a few pictures. Besides, these aren't going to be Lego sets! Well, they should have put Escher's name in the credits to be fair...

Anyway, these are cool! Are they real or not?

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Guest's picture

kool who thinks it terrible get a life