Agency Network: 
June 2006

Print advertisment created by Blattner Brunner, United States for Lego, within the category: Gaming.

Advertising Agency: Blattner Brunner, USA
Executive Creative Directors: Jay Giesen, Dave Kwasnick
Art Director: Derek Julin

Comments (12)

Log in or register to post comments
andrej dwin's picture
andrej dwin
Activity Score 937

it's a totaly different idea than the one that won the grand prix.
although, i should add that I totaly don't get what's so great about the Cannes ads except that they come from South Africa...

AdArena: Sex Sells

feralartdirector's picture
Activity Score 64

I think these are really good and here's the main reason why: It absolutely captures what legos are about: creative imagination. The layouts are simple and clean as is the message.

Jonny Lonestar's picture
Jonny Lonestar
Activity Score 282

if i see one more lego ad...... good god.....

aancool's picture
Activity Score 90

simple but not effective.

rikitiki's picture
Activity Score 630

The "periscope" ad that won cannes is good work, man.
Just because it's crazy simple doesn't mean you have to treat it like student work.
I wouldn't have thought of it. You?

If I was a parent and I saw this ad in a magazine, i would say, "Oh! That's soo neato! I'm going to bend over and let Lego spank my arse while I pay long as my child develops a creative mind."

When i have kids, I am seriously definitely going to buy them a ton o' legos.....imagine.

itchy's picture
Activity Score 58

I like it. It is simple, but that doesn't necessarily mean bad. I liked the perscope one too. Prolly a bit more than I like this one, but this ad gives me a good feeling about Lego. It works.

ziadhdn's picture
Activity Score 104

Till now i don't know what is Lego??
Can anybody explain please?

ivan's picture

Wow! Nobody thought about the ad from this angle! I guess not everybody knows the brand. Interesting...

It's simply a toy with colorful bricks that you can use to build stuff.

ziadhdn's picture
Activity Score 104

Thank you Ivan, Now I can Comment.. Its a very simple ad. it doesn't deserve to put it on this website, sorry guys, the shadow idea is repeated hundred times, the green is ugly, and i don't know why the image is not in a better location of area..

ziadhdn's picture
Activity Score 104

Guys, the important issue on this ad is when you advertise tanks, we are growing the violence squint inside our kids which is not good..
ziad hamdan

No fixed abode's picture
No fixed abode
Activity Score 380

From a creative standpoint the Cannes winner kicks the crap out of this one. But for moving product, I bet this does a better job.

dansasono's picture
Activity Score 4

not again!!!! another shadow ad!!!