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Lego

Taj Mahal

Campaign
Russia
Agency Network: 
Leo Burnett
Published/Aired: 
October 2010
Posted: 
October 07, 2010
Comments
34
Views
30195
Lego Print Ad - Taj Mahal

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Lego: Grand Carousel
See Full Campaign

Tags

Print Russia Gaming Lego Leo Burnett Cannes Lions 2011

Description

Print advertisement created by Leo Burnett, Russia for Lego, within the category: Gaming.

Advertising Agency: Leo Burnett, Moscow, Russia
Art Directors: Arina Avdeeva, Rodrigo Linhares
Creative Director: Mikhail Kudashkin
Designer: Dmiry Jakovlev
Illustration: Ninjafilms
Photography: Ninjafilms
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elyoshiro's picture
Oct 07, 2010 - 11:40

very nice

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

Like
9
Floristo's picture
Oct 07, 2010 - 11:55

Great!! Nice campaign.

Floristo
Activity Score 47
Copywriter
Like
4
AssassinX's picture
Oct 07, 2010 - 12:04

Love it.

Simple n nice idea

AssassinX
Activity Score 1329
Like
4
kondensofke's picture
Oct 07, 2010 - 12:15

cool :D

kondensofke
Activity Score 336
VU
Like
7
helvet.lang's picture
Oct 07, 2010 - 12:24

Wow,

helvet.lang
Activity Score 152
Copywriter |

the ad which wasn't there

Like
6
talkingisfree's picture
Oct 07, 2010 - 12:38

I love this campaign. Winner for sure.

talkingisfree
Activity Score 2712
Art Director
Like
Guest's picture
Oct 07, 2010 - 13:03

love it.

Guest
Like
3
Guest's picture
Oct 07, 2010 - 13:09

NOOO! not a winner at all!

cheers V.

Guest
Like
4
Guest's picture
Oct 07, 2010 - 13:56

No this campaign is boring - lego needs a new approach I could list up things that are soooo similiar...

anyway minus points

Guest
Like
5
Guest's picture
Oct 07, 2010 - 14:49

Great concept and execution. One of the few ads that provides a benefit (you're not necessarily buying what it says and shows on the box) and speaks to the versatility/imagination aspect of Lego. Glad to see fresh print is still out there.

Guest
Like
7
Prime83's picture
Oct 07, 2010 - 15:10

I seriously doubt that the target understands this campaign.

Prime83
Activity Score 497
Creative Director at Huella Publicidad
Like
6
Guest's picture
Oct 10, 2010 - 14:32

I seriously doubt that you're not a doucher.

Parents buy legos for their kids.

Maybe you're a dumb parent.

Guest
Like
7
Colish's picture
Oct 07, 2010 - 15:32

Fantastic!

Colish
Activity Score 146
Creative Director
Like
6
Guest's picture
Oct 07, 2010 - 15:36

i'm a student in advertising and this idea IS great. No matter what the dumbs say. Please, don't comment if you can't tell something interesting.

Guest
Like
5
Amish's picture
Oct 07, 2010 - 16:21

wow!!!!!!!!!

Amish
Activity Score 61
Like
2
jackmancer2017's picture
Oct 07, 2010 - 16:56

Love it ;D

goes so well with 'IMAGEN"

jackmancer2017
Like
RocketSurgery's picture
Oct 07, 2010 - 18:29

Very nice work!

RocketSurgery
Activity Score 24
Art Director
Like
6
Javier Ramírez's picture
Oct 08, 2010 - 1:12

Transformers

jaja

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Like
7
thedesignaddict's picture
Oct 08, 2010 - 2:54

Super fresh approach. Love it.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Like
6
bi_sign's picture
Oct 08, 2010 - 3:19

Wow...It's So Cute, I Like

bi_sign
Activity Score 262
Art Director
Like
6
tirthomitro's picture
Oct 08, 2010 - 4:41

LB rules Maaaan!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Like
Anonymous Author's picture
Oct 08, 2010 - 5:08

The sweetest.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Like
6
Guest's picture
Oct 08, 2010 - 5:44

nice one!!

Guest
Like
2
Dzsoi's picture
Oct 08, 2010 - 5:55

Very clean, shows the core spirit of Lego... if kids understands Lego, they will understand these. Cool client, cool agency, rock on!

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Like
2
Hiperion's picture
Oct 08, 2010 - 6:37

Perfect work, i love it!

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Like
5
himanshu prabhakar's picture
Oct 08, 2010 - 6:47

awesome!!

himanshu prabhakar
Activity Score 471
Art Director at Discovery communications india pacific |

Himanshu Prabhakar

Like
yousef.k's picture
Oct 08, 2010 - 6:50

great..! usually i prefer press ads with headline, but this one is better without one.

yousef.k
Activity Score 91
Copywriter at Drive Communications
Like
5
Guest's picture
Oct 08, 2010 - 13:17

I think I would like to see one actually.

Guest
Like
3
Guest's picture
Oct 08, 2010 - 16:28

Está filete! Congratulations

Guest
Like
8
Guest's picture
Oct 08, 2010 - 17:21

OMG so nice

Guest
Like
6
Shingo's picture
Oct 10, 2010 - 5:38

great campaign

Shingo
Activity Score 408
Crinel Adv. |

Ahmed Bahaa
http://behance.net/bahaa
http://www.Shing0o.deviantart.com

Like
Guest's picture
Oct 10, 2010 - 17:48

just eastern people like those kind og things ( sh'**) but it is definitly not western and NOT NICE!

Guest
Like
7
arke1's picture
Feb 22, 2011 - 17:55

phwoar, this is awesome! I used to do this with lego actually, making space ships out of everything.

arke1
Activity Score 235
Art Director |

http://www.arke1.com.au

Like
6
Diplodokus's picture
Jun 24, 2011 - 10:59

Nice idea. Horrible art direction.

Diplodokus
Activity Score 1819
Creative Director at J. Walter Thompson Amsterdam
Like
9
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