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Taj Mahal

Campaign
Agency Network: 
Published/Aired: 
October 2010

Description

Print advertisement created by Leo Burnett, Russia for Lego, within the category: Gaming.

Advertising Agency: Leo Burnett, Moscow, Russia
Art Directors: Arina Avdeeva, Rodrigo Linhares
Creative Director: Mikhail Kudashkin
Designer: Dmiry Jakovlev
Illustration: Ninjafilms
Photography: Ninjafilms
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elyoshiro's picture

very nice

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

Floristo's picture

Great!! Nice campaign.

Floristo
Activity Score 47
Copywriter
AssassinX's picture

Love it.

Simple n nice idea

AssassinX
Activity Score 1329
kondensofke's picture

cool :D

kondensofke
Activity Score 336
VU
helvet.lang's picture

Wow,

helvet.lang
Activity Score 152
Copywriter |

the ad which wasn't there

talkingisfree's picture

I love this campaign. Winner for sure.

talkingisfree
Activity Score 2712
Art Director
Guest's picture

love it.

Guest
Guest's picture

NOOO! not a winner at all!

cheers V.

Guest
Guest's picture

No this campaign is boring - lego needs a new approach I could list up things that are soooo similiar...

anyway minus points

Guest
Guest's picture

Great concept and execution. One of the few ads that provides a benefit (you're not necessarily buying what it says and shows on the box) and speaks to the versatility/imagination aspect of Lego. Glad to see fresh print is still out there.

Guest
Prime83's picture

I seriously doubt that the target understands this campaign.

Prime83
Activity Score 497
Creative Director at Huella Publicidad
Guest's picture

I seriously doubt that you're not a doucher.

Parents buy legos for their kids.

Maybe you're a dumb parent.

Guest
Colish's picture

Fantastic!

Colish
Activity Score 146
Creative Director
Guest's picture

i'm a student in advertising and this idea IS great. No matter what the dumbs say. Please, don't comment if you can't tell something interesting.

Guest
Amish's picture

wow!!!!!!!!!

Amish
Activity Score 61
jackmancer2017's picture

Love it ;D

goes so well with 'IMAGEN"

jackmancer2017
RocketSurgery's picture

Very nice work!

RocketSurgery
Activity Score 24
Art Director
Javier Ramírez's picture

Transformers

jaja

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

thedesignaddict's picture

Super fresh approach. Love it.

thedesignaddict
Activity Score 5403
Art Director at Freelance
bi_sign's picture

Wow...It's So Cute, I Like

bi_sign
Activity Score 262
Art Director
tirthomitro's picture

LB rules Maaaan!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Anonymous Author's picture

The sweetest.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture

nice one!!

Guest
Dzsoi's picture

Very clean, shows the core spirit of Lego... if kids understands Lego, they will understand these. Cool client, cool agency, rock on!

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Hiperion's picture

Perfect work, i love it!

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
himanshu prabhakar's picture

awesome!!

himanshu prabhakar
Activity Score 471
Art Director at Discovery communications india pacific |

Himanshu Prabhakar

yousef.k's picture

great..! usually i prefer press ads with headline, but this one is better without one.

yousef.k
Activity Score 91
Copywriter at Drive Communications
Guest's picture

I think I would like to see one actually.

Guest
Guest's picture

Está filete! Congratulations

Guest
Guest's picture

OMG so nice

Guest
Shingo's picture

great campaign

Shingo
Activity Score 408
Guest's picture

just eastern people like those kind og things ( sh'**) but it is definitly not western and NOT NICE!

Guest
arke1's picture

phwoar, this is awesome! I used to do this with lego actually, making space ships out of everything.

arke1
Activity Score 235
Art Director |

http://www.arke1.com.au

Diplodokus's picture

Nice idea. Horrible art direction.

Diplodokus
Activity Score 1819
Creative Director at J. Walter Thompson Amsterdam
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