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Spain

Campaign
Agency Network: 
Published/Aired: 
July 2012

Description

Print advertisement created by Jung von Matt, Germany for Lego, within the category: Gaming.

Advertising Agency: Jung von Matt, Hamburg, Germany
Executive Creative Directors: Deneke von Weltzien
Creative Director: Karsten Ruddigkeit
Art Director: Reza Ramezani
Copywriters: Johannes Milhoffer
Designer: Daniel Zier
CG-Artists / CG-Photography: Matthias Christen, Florian von Behr, Faruk Heplevent, The Scope Digital Studio
Account Director: Marc-Olaf Duncker
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baliais's picture

Someone pls do something to the spammer

baliais
Activity Score 2618
Graphic Designer
ivan's picture

Taken care of ;)

ivan
Creative Director at Ads of the World
feysal's picture

simple ...clever

feysal
Activity Score 2586
Art Director at Zilojo |

groovy baby!

Passaporteau's picture

And stolen!

I can't believe these creatives aren't fired.

Passaporteau
Activity Score 162

Jogo do Bicho

Nike Diesel's picture

and the Cannes jury shouldn't be invited again.

Nike Diesel
Activity Score 13630
Art Director
jackcoooper's picture

agree

jackcoooper
Activity Score 93
Graphic Designer
Dr. Dockta's picture

clever copy!

Dr. Dockta
Activity Score 35
bate_palmas's picture

Did the original campaign win anything at Cannes? Does anyone know?

bate_palmas
Activity Score 1479
gioborde's picture

This is the original campaign

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

JimCompton-Hall's picture

I think they won a silver lion in the press category.

JimCompton-Hall
Activity Score 62
Copywriter at Bournemouth University |

Copywriter
@JimComptonHall
www.behance.net/JJandJim

bate_palmas's picture

Surprised it didnt get gold...

bate_palmas
Activity Score 1479
jerrystoner.com's picture

JimCompton-Hall:

There are better ways to find a job. This ain't it.

jerrystoner.com
Activity Score 29
Creative Director
GrumpyArtDirector's picture

I loved the original campaign, and this is a very appropiate borrowed interest comeback. Bravo.

By the way, I think the original was Silver in Print and Gold in Outdoor.

GrumpyArtDirector
Activity Score 858
Art Director
Passaporteau's picture

It should've won platinum in plagiarism.

Absolutely reprehensible.

Passaporteau
Activity Score 162

Jogo do Bicho

dsklan's picture

cant get it, cannes jury is so bad informed, they give a lion to a completely stolen idea!!
it was exposed as a copycat in aotw few weeks ago, and at least cannes jury should read aotw...
otherwise i dont really blame the creatives for stealing ideas for the award shows, because these ideas are not paid by client, and it seems the fastest way to gather points... better than staying the whole night in agency

dsklan
Activity Score 1926
Art Director at homeshop
Nike Diesel's picture

I'm flabbergasted as well.
Shame on the Cannes Lions jury. Pathetic if you ask me...

Nike Diesel
Activity Score 13630
Art Director
Passaporteau's picture

Shame on our industry for letting stolen, fake work even get PR. We should make more of an effort to call out these cheaters.

Passaporteau
Activity Score 162

Jogo do Bicho

Nike Diesel's picture

No stars for stolen work.

Nike Diesel
Activity Score 13630
Art Director
kleenex's picture

I say this has been done before as well.

kleenex
Activity Score 51761
Web Designer/Developer
Baggs's picture

Maybe I'm slow, but I don't understand the campaign. Can someone explain it, please?

Baggs
Activity Score 2
C B 2 8's picture

Stolen from where? Is everyone referring to the campaign JvM did.. http://adsoftheworld.com/media/print/lego_the_simpsons
..cause if so, it's the same agency. Blame them for redo'ing the same campaign, but not for theft.

C B 2 8
Activity Score 8
Art Director at BBDO Toronto
Yro's picture
Yro
Activity Score 158
Art Director
Nike Diesel's picture
Nike Diesel
Activity Score 13630
Art Director
Yro's picture

Same Idea, Diferente execution. (Now do something Great and Original, Give Back the Lion).

The Simpsons Lego Intro (1:24)
http://www.youtube.com/watch?v=OFOAHpIvnLw&feature=endscreen&NR=1

Yro
Activity Score 158
Art Director
wave's picture

stop please with this campaign

wave
Activity Score 471
peterklaus's picture

simple, i like

peterklaus
Activity Score 108
Art Director
Nicolas DENIS's picture

Xavi, Xabi Alonso, Torres, Iniesta and Casillas !

Nicolas DENIS
Activity Score 6
Art Director at Art Director
Roger Keynes's picture

So it IS the Euro 2012 finals teams. YESSS!!! I'm not stupid! :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

almasnazeer's picture

I m bored of this.. Please come up with something new

almasnazeer
Activity Score 157
Copywriter at St Aloysius College
spears ava's picture

;P

spears ava
Activity Score 206
Copywriter
Xtina152's picture

Terrible how people are talking about something they dont know.
It's not stolen from another campaign. It is a copy from something a random posted in the internet, years ago.

It's nothing the creative can be proud of. But many of you guys have done something, and later realized, omg you have seen it before and didnt realized it, till someone showed you the original?!

Xtina152
Activity Score 2
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